A high-definition Complete Plan depicts the Lower Level of the SHOPPERS' WORLD mall, as it was configured in 1952.
Original drawing from The Architectural Record / November 1951
Original drawing from The Architectural Record / November 1951
A cut-away view of the north end of the center. It had several unique design features, such as the absence of stairs or escalators between the two retail levels. Patrons entered from the parking lot and used ramps to get either up or down. In essence, the mall was handicapped-accessible years before this was mandated.
The famed Jordan Marsh Dome Store anchored the south end of the double-decked mall.
Photo from Allied Stores Corporation Annual Report 1951
An aerial view shows Jordan Marsh and its relation to the south end of the shopping complex.
Photo from Allied Stores Corporation Annual Report 1951
The Cinema In The Shoppers' World was dedicated, along with the mall, in October 1951.
Photo from www.generalcinematheatres.com
The Brockelman's grocery store was acquired and rebranded by the Stop & Shop chain. The conversion took place in September 1953.
Advert from the Stop & Shop Supermarket Company
A late 1950s aerial view of the facility, which was heralded as "The Showplace of New England." Within a year, an expansion of the Jordan's store would be underway.
Photo from Allied Stores Corporation Annual Report 1957
The Fountain On The Mall was installed on the Central Green in October 1963. Patterned after water features at the 1939-1940 New York World's Fair, it featured synchronized colored lights and an accompanying musical soundtrack. This played over loudspeakers placed throughout the mall.
Photo from http://natickmass.info
