MONROEVILLE MALL
William Penn Highway / US 22 and Mall Drive
Monroeville, Pennsylvania
Pittsburgh's Don-Mark Realty set their sites on an east side tract after their SOUTH HILLS VILLAGE project was completed in 1965. Encompassing 280 acres, the Harper's Mine parcel was located 9.9 miles east of center city Pittsburgh's "Golden Triangle." The site was within the city limits of suburban Monroeville.
A fully-enclosed retail complex was designed by Walter Heumann and Don Morganelli, with the firm of Hoffman, Loeffler & Wolfe signing on as project architects. Grading work at the site commenced in 1966, with construction on the 30 million dollar MONROEVILLE MALL getting underway in 1967.
The shopping hub was dedicated on May 13, 1969. There was a short ice skating exhibition and ribbon cutting, with music provided by the Gateway High School Band. Opening along with the shopping center were a 2-level (200,000 square foot), Gimbels-Pittsburgh and 2-level (210,400 square foot) J.C. Penney. A 2-level (160,300 square foot), Pittsburgh-based Joseph Horne Company began business on August 28, 1969.
In its original state, the bi-level shopping facility encompassed approximately 1,014,800 leasable square feet and contained 125 stores and services. Charter tenants included Reizenstein's, Baker's Shoes, House of Nine, Lerner Shops, DeRoy Jewelers, Singer Sewing Center, National Record Mart, Chandler's Shoes, Peck & Peck, Hughes & Hatcher, The Fabric Tree, Sweet William Restaurant, A Shop Called East and a G.C. Murphy 5 & 10.
A 110,200 square foot store strip, known as The ANNEX SHOPS, was situated along the south rim of the parking area. It housed an A & P supermarket, So-Fro Fabrics, US Post Office and liquor store among its fifteen tenant spaces.
The first movie theater at the complex, the Jerry Lewis Monroeville Mall Cinemas, was a northwestern outparcel. This twin venue opened in 1971 and was soon renamed the Monroeville Mall Twin. It was expanded into a 4-screen operation and re-opened, as the Cinemette Theatres Monroeville Mall 4, on August 29, 1973.
On the Lower Level of the mall was the Ice Palace, an indoor ice arena promoted as "a new rink-le in shopping." The shopping concourse also included a lava rock waterfall and several pond areas with bridged crossings.
In the Town Square Court, facing Gimbels, was the 32-foot-high Clock of Nations. It was designed by Los Angeles' Gere Kavanaugh, who had also envisaged the Clock of Nations at Rochester, New York's MIDTOWN PLAZA. The clock at MONROEVILLE MALL had twelve animated puppets. Each gave a show on the hour, with all twelve performing simultaneously twice a day. In the Fountain Square Court, facing Horne's, was a circular fountain surrounded by a large seating area.
Shopping hubs in the MONROEVILLE MALL trade area included EASTLAND MALL (1973-2007) {3.7 miles southwest, in Allegheny County}, CENTURY III MALL (1979) { 9.7 miles southwest, in West Mifflin} and ROSS PARK MALL (1986) {13.5 miles northwest, also in Allegheny County}.
MONROEVILLE MALL was first renovated in the early 1980s. The Ice Palace, considered passe' by this time, was shuttered and rebuilt as the Treats Food Court. This 15-bay culinary complex was dedicated on November 17, 1984. It included a glass elevator that resembled a British "telephone box" (or "phone booth" as we say across the pond).
Further renovations were completed a few years years later. Gimbels, shuttered on August 23, 1986, was expanded with a third level. The store now encompassed 262,000 square feet. It re-opened, as a Pittsburgh-based Kaufmann's, on August 13, 1987. Between January and August 1987, the interior of the mall was also refurbished. The Gimbels-Kaufmann's Court was remodeled, with its Clock of Nations dismantled. New ceilings, skylights and landscaping were installed.
The complex was rededicated with a Monroeville Mall Mardis Gras event held concurrently with the Kaufmann's grand opening. A few months later, the Horne's store was rededicated. It had been expanded with a third level, enlarging it to 240,400 square feet. Additional sales area was also added to the ANNEX SHOPS, which now housed a Burlington Coat Factory.
In late 1998, the Monroeville 4 multiplex was shuttered and demolished. It was replaced by a new Best Buy, which opened on October 5, 1999. The next major change at MONROEVILLE MALL involved the Horne's store, which had been rebranded as a Columbus-based Lazarus on October 1, 1994. The store morphed into a Lazarus-Macy's on August 1, 2003 and became a bona fide Macy's on February 1, 2005.
As a result of the 2005 May-Federated merger, the Kaufmann's chain ceased to exist. Macy's was already operating a store at MONROEVILLE MALL by this time. Kaufmann's was converted into a Reading, Pennsylvania-based Boscov's on August 26, 2006. This store would be in operation until October 2008, when it was shuttered along with ten "underperforming" Boscov's locations.
Chattanooga's CBL & Associates Properties had purchased MONROEVILLE MALL in July 2004. A lifestyle expansion, tentatively known as THE VILLAGE, was under construction at the mall's North Entrance. Renamed THE DISTRICT AT MONROEVILLE MALL, the 80,000 square foot addition was dedicated on June 17, 2005. It housed tenants such as Coldwater Creek, Jos. A. Bank, Ulta Beauty and a (26,000 square foot) Barnes & Noble.
As THE DISTRICT was being completed, a 10 million dollar mall renovation was also performed. When all construction dust settled, MONROEVILLE MALL, THE DISTRICT and THE ANNEX housed a total of 1,466,400 leasable square feet, with a tenant list of over 180 stores and services.
The vacant Boscov's was renovated and re-opened, as a new J.C. Penney, on September 28, 2012. This downsized Penney's occupied the second and third floors of the building and encompassed 110,000 square feet. The original Penney's was gutted. The majority of its area became the state-of-the-art Cinemark Monroeville Mall 12, which showed first features on November 7, 2013.
The first floor of the old Penney's had been refashioned into a (20,000 square foot) H & M, which debuted on September 12, 2013. Meanwhile, the first floor of the old Boscov's was rebuilt into a (54,000 square foot) Dick's Sporting Goods. This store, a relocation of an existing ANNEX SHOPS location, held its official grand opening on August 3, 2014.
Sources:
The Pittsburgh Press
https://www.cinematreasures.org
http://www.cblproperties.com / CBL & Associates Properties (website on Internet Archive Wayback Machine)
https://www.cblproperties.com / CBL Properties
http://www.monroevillemall.com (website on Internet Archive Wayback Machine)
https://www.monroevillemall.com
https://movieweb.com
"Monroeville Mall" article on Wikipedia
FAIR USE OF MONROEVILLE MALL IMAGES
The graphics and photos from the Pittsburgh Press, Laurel Group Incorporated / United Film Distribution Company and CBL & Associates Properties illustrate a key moment in the mall's history that is described in the article. The graphics and photos are of lower resolution than the originals (copies made from them would be of inferior quality). The images are not replaceable with free-use or public domain images. The use of the graphics and photos do not limit the copyright owners' rights to distribute the images in any way. The images are being used for informational purposes only, and their use is not believed to detract from the original images in any way.
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