An aerial view of the mall soon after its August 1965 dedication. With nearly 900,000 leasable square feet, it was one of the largest fully-enclosed shopping centers in the nation.
Photo from Dexter Western All-Tom Corporation
NORTHPARK CENTER TENANTS 1965:
TITCHE-GOETTINGER (with Granada Restaurant and freestanding Auto Center) / NEIMAN-MARCUS (with The Little Mermaid Restaurant) / J.C. PENNEY (with Coffee Shop, Beauty Salon and attached Auto Center) / F.W. WOOLWORTH (with luncheonette) / American Express Company / Black Forest Bakery / Bombay Shop / Bond Clothes / Butler Shoes / Canterbury Shop / Card Corner / Card Shop / Carriage Shop / Centennial Liquors Mall Store / Chandler's Shoes / Coiffure Continental / Colberts / Commonwealth Club / Community Hall / Contour Chair / Cullem & Boren / Doubleday Book Shop / Dreyfuss & Son / El Fenix Restaurant / Florsheim Shoes / Freeman Shoes / Games Imported / Gittings N-M / Home Furniture / Hong Kong Fashions / Hot Shoppes Restaurant / House of Nine / I. Miller Salons / Jarman Shoes / John Bull Pub / Kinney Shoes / Leeds Ties / Lerner Shops / Linz Jewelers / London House Restaurant / Margo's La Mode / Marlowe Camera / Marriott Cafeteria / Vivian McNeil / Melody Shop / Merle Norman Cosmetic Studio / Milton's Clothing Cupboard / Mode O'Day Frock Shop / Murata Pearl / National Shirt Shops / Northpark Cinema I & II (outparcel) / Olan Mills Studio / Page Boy Maternity Shop / Pants Parlour / Parklane Hosiery / Paul's Shoes / Realife Vitamins / Red Cross Shoes / James F. Riggs Offices / Russell Stover Candies / Saybrook Fabrics / Seeburg Piano & Organ / Shaw's Jewelers / The Shoe Box / Singer Sewing Center / Stylish Stout Shop / SupeRx Drugs / The Swiss Colony / Texaco East service station (outparcel) / Texaco West service station (outparcel) / TSO (Texas State Optical) / Thom McAn Shoes / Toy World / WFAA studio-Dallas Morning News offices / Jas. K. Wilson / Woody's NorthPark Barbers / Zale's Jewelers / Zenith Cleaners & Launderers / Zinke's Shoe Repair
CONVENIENCE CENTER:
KROGER supermarket / Centennial Liquors Park Lane Store / NorthPark National Bank of Dallas
The mall's position as purveyor of fine art and haute couture is
accented by its reverence for history. Other malls renovate; regularly ripping
out historic architecture and replacing it with the latest style du jour.
Not at NORTHPARK. The design aesthetic used in the '60s has been
repeated with every expansion. On its 60th anniversary, the center was being promoted with a classic, circa-1965 graphic.
Graphic from NorthPark Development Company
NORTHPARK CENTER
North Central Expressway / US 75 and Park Lane
Dallas, Texas
The completion of Texas' BIG TOWN MALL, in 1959, inspired Raymond D. Nasher, a Dallas developer and art connoisseur. He began to plan a second air-conditioned mall for the Metroplex. It would be built on a 97-acre cotton field, owned by the Caruth family foundation. This parcel was located 7.2 miles north of Downtown Dallas, at the intersection of the North Central Expressway and Northwest Highway.
NORTHPARK CENTER was designed by E.G. Hamilton of the Hamilton & Harrell -now Omniplan Architects- firm. Kevin Roche, of Eero Saarinen & Associates, and John Dinkeloo also contributed to the layout of the original shopping center.
The complex was one of the first retail facilities in the nation to use a unified design aesthetic in construction and graphics. Built of white Texas brick with floors of highly-polished concrete, the mall featured simple, clean lines. Several works of art in Raymond D. Nasher's personal collection were used to decorate interior and exterior spaces.
NORTHPARK CENTER originally housed three anchor department stores. A 3-level (250,500 square foot), Dallas-based Titche-Goettinger ["Tiytch Get-injer"] and 3-level (164,000 square foot) Neiman-Marcus were dedicated on July 22, 1965. A 2-level (250,000 square foot) J.C. Penney opened for business -along with seventy-seven stores and services- on August 19, 1965.
A ribbon-cutting dedication included a performance by vocalist Gordon MacRae, as well as music from the Richardson High School and Wilmer-Hutchins bands. There was a prayer by Rabbi Levi Olan and speech by Raymond D. Nasher.
Charter NORTHPARK tenants included Marriott Cafeteria, Doubleday Book Shop, SupeRx Drugs, Singer Sewing Center, Melody Shop and an F.W. Woolworth 5 & 10. There were also two large outparcels. A (47,000 square foot) Kroger was situated in a Convenience Center. The General Cinema Corporation NorthPark Cinema I & II showed first features on September 9, 1965.
Major shopping hubs in the NORTHPARK trade area included TOWN EAST MALL (1971) {4.3 miles southeast, in Mesquite}, VALLEY VIEW CENTER (1973) {4.3 miles northwest, in Dallas}, RICHARDSON SQUARE (1977) {6.4 miles northeast, in Richardson} and GALLERIA DALLAS (1982) {4.5 miles northwest, also in Dallas}.
The first expansion of NORTHPARK CENTER was completed in the mid-1970s. A 2-level (135,000 square foot) Lord & Taylor opened its doors on April 8, 1974. A 2-level -thirty-store- Northwest Wing was dedicated on August 7th. Four parking structures were also built. With these modifications, the mall encompassed around 1.3 million leasable square feet.
Titche-Goettinger morphed into a San Antonio-based Joske's on February 4, 1979. Stores in the Joske's chain, including the NORTHPARK location, were rebranded by Dillard's in 1987. Meanwhile, a fourth level had been added to Neiman-Marcus, increasing its size to 208,000 square feet. The newly-expanded store re-opened on October 11, 1984. Dillard's was enlarged with a fourth floor, as well. This project was completed in October 1994, with that store encompassing 299,500 square feet.
J.C. Penney pulled up stakes in August 1999. The abandoned store was torn down, with a 2-level (250,000 square foot), Houston-based Foley's opening on October 6, 2000. The freestanding twin cinema had closed in 1998 and was bulldozed in 2001. Lord & Taylor, who conducted a retail retraction during 2004, closed their NORTHPARK location on January 25th. With this store -and the cinema- now sitting vacant, plans for a major mall expansion were given impetus.
Nancy Nasher and husband David Haemisegger acquired the land that the mall sat on in 1999. They sold a fifty-percent interest in their shopping complex to Santa Monica's Macerich Company, while retaining full operational control. Dallas-based Omniplan Architects were recruited to design a northern expansion. Ground was broken for the 235 million dollar project in May 2004.
North and northwest parking garages were demolished. A 3-level (203,000 square foot) Nordstrom was built, along with a 2-level (260,000 square foot) mall concourse. The new wing housed the American Multi-Cinema Northpark 15 and NorthPark Cafes Food Court. Two new parking garages were also built.