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Showing posts with label New Mexico. Show all posts
Showing posts with label New Mexico. Show all posts
New Mexico's Loretto de las Cruces Center


Las Cruces was founded in 1849. Legend has it that the settlement was named after three crosses that once stood at the north end of town, although this isn't known for certain. The English translation of Las Cruces is "the crosses." LORETTO DE LAS CRUCES CENTER was named in honor of The Sisters of Loretto. They taught at the Loretto Academy, which once stood at the northwest corner of the mall site. 
Graphic from Loretto Development Company, Incorporated


The Loretto Academy, a Catholic girl's school and convent, was completed in 1890. It operated as an educational institution until 1943 and then housed a Franciscan monastery. The structure was demolished in 1959.
Photo from the Casasola Photograph Collection / C. L. Sonnichsen Special Collections Department  / University of Texas at El Paso Library


The Don Nestor Armijo House was adjacent to the Loretto Academy. The residence, built in 1867, was the first 2-story building in Las Cruces. It was added to the National Register of Historic Places in December 1976.
Photo from Wikipedia / "Alexrk2"


A Lubbock-based Dunlap's department store opened -as the first operational LORETTO DE LAS CRUCES tenant- in March 1965. Dunlap's would anchor the north end of the mall for over 7 years.
Graphic from the Dunlap Company

LORETTO DE LAS CRUCES CENTER was New Mexico's first enclosed shopping complex. Our first LORETTO site plan depicts the mall as it stood in late 1966. At this time, the complex covered around 211,000 leasable square feet and housed twenty-three stores and services. Free parking was provided for 1,300 autos.

LORETTO DE LAS CRUCES CENTER TENANTS 1966:

DUNLAP'S / J.C. PENNEY (with beauty salon and freestanding auto center) / SAFEWAY supermarket / TG&Y 5 & 10 (with Dinette and Ice Cream Shop) / Books Galore & More / Eubanks Cleaners / Feder's Jewelers / Geller's Bootery / Glass Apparel / Hanley Paint / Jerry's Pet Shop / Kinney Shoes / Levine's / Loretto Barber Shop / Luby's Cafeteria / Melody Music / Mode O' Day Frock Shop / Rayburn's men's wear / Singer Sewing Center / Skaggs Drug Center (with luncheonette) / Sweetbriar ladies' wear / The Village ladies' wear / Toys By Roy


In its early days, LORETTO DE LAS CRUCES CENTER was promoted as the only enclosed mall between Dallas and Tucson. However, Tucson would not have an enclosed mall until 1971-'72. This factoid was obviously referring to enclosed malls in Phoenix, which -in 1966- had three.
Graphic from the Loretto Development Company, Incorporated 


The "Climate Conditioned Mall" was illuminated by a series of clerestory windows, which ran along its east and west sides. Signage visible in this color photo includes Geller's Bootery, Hanley Paint and Jerry's Pet Shop.
Photo from Petley Studios, Incorporated / Dick Kent


A black & white image shows the south end of the mallway. On the left is a TG&Y 5 & 10. Stores on the right include Feder's Jewelers and Books Galore & More. The mall entry of J.C. Penney is seen in the distance.
Photo from Darst-Ireland Photography


The mall's Dunlap's store was rebranded -by El Paso's The White House chain- in December 1972.
Graphic from The White House Department Stores

In the 1960s and '70s, several United States cities converted a downtown street -or streets- into an open-air, pedestrian shopping center. The DOWNTOWN MALL project in Las Cruces was completed in August 1972. The mall was dismantled in 2012, with Main Street returned to a vehicular thoroughfare. 
Photo from Petley Studios, Incorporated


By 1973, the City of the Crosses complex was being promoted as the LORETTO SHOPPING CENTER.
Graphic from the Loretto Development Company, Incorporated 


The LORETTO and DOWNTOWN malls tended to compliment one another. The situation changed with the completion of MESILLA VALLEY MALL, in 1981. This complex snatched the LORETTO J.C. Penney, leaving that complex in dire straits. 
Graphic from https://www.mesillavalleymall.com

 
After Penney's departure, the LORETTO mall began to decline. In 1988, a virtually vacant complex was reconfigured as LORETTO TOWNE CENTRE, a retail and office facility. South Wing space was leased as the Graham Central Station nightclub (2003-2016) and Boots & Bourbon nightclub (2017-2019).
Photo from www.loopnet.com


We now embark upon a series of contemporary LORETTO mall images. Here we see the Professional Office Condominium, built in the year 2000. This freestanding structure houses several leased office suites.
Photo from Google Maps

In this snapshot, we see the west-facing facade of LORETTO TOWNE CENTRE. The old J.C. Penney, now occupied by offices of the Las Cruces Public Schools, is seen in the distance.
Photo from G. O'Graffer


Citizens Bank has occupied the old Dunlap's-The White House building since 1989.
Photo from Fidelis Realty Partners


An aerial view of LORETTO TOWNE CENTRE shows the enclosed mall section and its two anchor buildings.
Photo from https://www.crexi.com


Our second LORETTO mall site plan depicts the TOWNE CENTRE of the 21st century. After more than fifty years of operation, the complex has never had a major expansion. It encompasses around 225,000 leasable square feet, with twenty-two office spaces and five outparcel structures.
LORETTO DE LAS CRUCES CENTER
South Main Street and East Lohman Avenue
Las Cruces, New Mexico

The first enclosed shopping center in the Land of Enchantment was built on a 21.8-acre parcel, located at the southern edge of the Las Cruces Central Business District. LORETTO DE LAS CRUCES CENTER was developed by Frank O. Papen, under the auspices of the Loretto Development Company, Incorporated. 

Consisting of a single level of retail, the complex was designed by the Nesmith & Lane firm of El Paso. It was based on a 415-by-30 foot, climate-controlled shopping concourse. An open-air South Wing extended from the mall proper. 

A 1-level (30,000 square foot), Lubbock-based Dunlap's became the first operational tenant, on March 1, 1965. Three South Wing stores opened their doors in October; a (23,900 square foot) Safeway, (15,700 square foot) Super S Drug and (9,100 square foot) Levine's. The Super S store was rebranded -as a Skaggs Drug Center- soon after its grand opening.  

A mall-wide dedication, held on March 17, 1966, brought fifteen new stores. These included Melody Music, Hanley Paint, Mode O'Day Frock Shop, Geller's Bootery, Rayburn's men's and an (11,800 square foot) TG&Y 5 & 10.  

Bob Hoffman, director of the New Mexico Department of Development, gave the principal speech. As a homage to the Saint Patrick's Day holiday, a green ribbon was cut by four Loretto Development officials; Frank O. Papen, Charles Haner, Leo Valdes and Claud Tharp. Also in attendance were Thomas J. Graham (Mayor of Las Cruces) and Ellen Growden, "Miss New Mexico 1965."

The mall's exterior was done in Territorial style, with interiors reflecting an ultra-modern look. The shopping concourse was landscaped with Aucuba, Sedum, Jade, Wilson holly, philodendron, elephant ears, Chinese evergreen, dracina marginata, Boston fern and Kentia Palm. A 3-tier wishing well fountain stood at the center of the mallway.

A second anchor store was dedicated on April 27, 1966. The 1-level (66,000 square foot) J.C. Penney included departments for home furnishings, large appliances, tv & stereo, sporting goods, hardware & paint and lawn & garden. There was also a beauty salon and freestanding Penneys Auto Center.

LORETTO DE LAS CRUCES CENTER encompassed approximately 211,000 leasable square feet and housed twenty-three stores and services. There would eventually be thirty. The mall's Patrician Cafeteria was rebranded by the Luby's chain in September 1966. On December 1, 1972, the Dunlap's store was converted to an El Paso-based The White House.  

Other stores came and went. Levines pulled up stakes in April 1977, with the vacant building retenanted by Oklahoma's C.R. Anthony Company (a.k.a Anthony's) in August. At this time, inline stores at LORETTO CENTER included House of Fabrics, Day's Card & Party, The Wearhouse, The Toy Palace and Pumpkin Seed maternity & infant wear.

A 7-block section of Main Street in downtown Las Cruces had been closed to vehicular traffic and reconfigured as a pedestrian shopping concourse. The DOWNTOWN MALL {2. mile northwest} was completed in August 1972. The two City of the Crosses shopping hubs coexisted peaceably. However, commercial competition came with the 1981 completion of MESILLA VALLEY MALL {1 mile northeast, in Las Cruces}.

J.C. Penney bolted from the LORETTO mall on July 28, 1981 and dedicated a newly-built store -at MESILLA VALLEY- on the following day. The loss of its major anchor store put the hurt on LORETTO CENTER. 

The complex entered a downward spiral. It was converted to LORETTO TOWNE CENTRE, a retail and office complex, in 1988. The Las Cruces Public School District bought the vacant J.C. Penney structure in October 1989. The Dunlap's-White House building was acquired by Citizens Bank-Amador Bancshares in November of the same year.

LORETTO TOWNE CENTRE has never been physically expanded, although interior and exterior face lifts have been completed. The current owner is Houston's Fidelis Realty Partners. In the 2020s, tenants included the Citizens Bank, Las Cruces Public Schools, New Mexico Public Defender, Internal Revenue Service, Wells Fargo and Motor Vehicle Division. 

Sources:

The Las Cruces Sun News
https://assessor.donaanacounty.org / Dona Ana County, New Mexico
G. O'Graffer / "The Second Downtown of Las Cruces"
https://digitalrepository.unm.ed
Karla K. Poe / "New Mexico Adopts the Modern Approach to Interpreting Ambiguities: C.R. Anthony Company verses Loretto Mall Partners" / 1993 
https://libexhibits.nmsu.edu / New Mexico State University
https://trostsociety.org / The Trost Society
https://www.frpltd.com / Fidelas Realty Partners
Albuquerque's Snow Heights Center-Wyoming Mall


Point me in the direction of Albuquerque. We begin our article with a circa-1969 logo for the Duke City's first enclosed and air-cooled shopping complex. In its early days, it was known as simply THE MALL.
Graphic from the First General Real Estate Trust of New York


THE MALL evolved from an open-air strip complex known as SNOW HEIGHTS (SHOPPING) CENTER. The first operational store in that complex -a Furr's supermarket- opened for business in the fall of 1956. Furr's would operate at the facility for nearly 45 years.  
Drawing from Furr's, Incorporated 


Our first SNOW HEIGHTS-THE MALL site plan dates to 1963. At that time, the shopping center envisaged in the mid-1950s was -more or less- fully-realized. It now encompassed around 162,100 leasable square feet.


A stunning ultra-modern building housed a Home Savings & Loan Association branch. The office opened for business in early 1965.
Drawing from the Home Savings & Loan Association

SNOW HEIGHTS CENTER was rebuilt as an enclosed complex in the late 1960s. This ad, from November 1969, promotes THE MALL as "the ONLY heated and air-conditioned mall in New Mexico." However, a historical fact check reveals that this statement was incorrect. The enclosed LORETTO DE LAS CRUCES mall, in Las Cruces, had been dedicated back in April 1966.
Advert from the First General Real Estate Trust of New York 


THE MALL was anchored by a Woolco discount mart; the chain's ninety-second United States store. It included an attached -6-bay- Auto Service Center.
Advert from the F.W. Woolworth Company


The shopping hub's days as THE MALL were short. By 1970, the complex was being promoted in print ads as (the) "Mighty Mall." The official name was not changed...at least for the time being.
Graphic from the First General Real Estate Trust of New York 


Our second SNOW HEIGHTS-THE MALL layout dates to 1970. The big stores of the day were the aforementioned Furr's supermarket and Woolco, as well as Furr's Cafeteria, Hancock Fabrics and Yonemoto's. THE MALL covered around 266,000 leasable square feet and housed twenty-six stores. Free parking was provided for 1,800 autos.

THE MALL TENANTS 1970:

FURR'S supermarket / WOOLCO (with Garden Center, Red Grille restaurant and attached Auto Center) / Antonio's Elegante' Boutique & Beauty Salon / Bank of Albuquerque (outparcel) / Clark's Western Sporting Goods / Duke City Hobbies / Fashion House Living Rooms / Feather's Jewelers / Fiddler Green's In The Mall restaurant / Flair Sportswear / Fool's Paradise costumes / Furr's Cafeteria (outparcel) / Haarer's Sewing Center / Hancock Fabrics / Hostess Gift Shop / Man's World Hair Design / Music II / Peter Pan's Drive-Inn (outparcel) / Radio Shack / Sandia Savings (outparcel) / The Jester / The Jewel Box / The Mall Pipe Shop / The Pink Poppy Boutique / Theatre In The Mall (single screen) / Sutton Place Wigs & Dresses / Tom Young's Health Spa (Roman & Grecian) / United Pet Center / Yonemoto's Gift's, Furniture & Nursery 


By 1971, the generic THE MALL moniker had morphed into "WYOMING MALL." 
Graphic from the First General Real Estate Trust of New York


In the 1980s, WYOMING MALL was promoted with this logo. 
Graphic from the First General Real Estate Trust of New York


Much has changed at WYOMING MALL by the mid-1980s. The entire (United States) Woolco chain folded in January 1983. The vacant building was quickly retenanted by Service Merchandise and Safeway Plus. The freestanding Black Angus Steakhouse debuted in November 1978.


Our fourth -and final- SNOW HEIGHTS-THE MALL layout dates to the turn of the 21st century. A first stage demalling was completed in 1990, with much of the enclosed concourse obliterated and reconfigured as store space. Stein Mart joined the fold in the fall of 1998, as part of a subsequent mall makeover. Post-renovation, the mall proper covered around 310,400 leasable square feet and housed nineteen stores.


A logo montage for THE MALL is comprised of trademarks of stores that were operating in -and around- the shopping complex between 1956 and 2023. 


In this 2010s snapshot, we see the original location of Dollar Tree. This 10,800 square foot unit joined the center in 2003. It was located on the south side of Stein Mart.
Photo from Weingarten Realty Investors


A WYOMING demalling was done over several years. The project started in the early 1990s and was completed in 2008. Dollar Tree was one of five stores that relocated into a newly-built complex. Although promoted as WYOMING MALL, it was technically a power center.
Photo from the Westwood Financial Corporation


The new and improved WYOMING MALL was shadow-anchored by a Walmart supercenter. This store debuted in July 2009. 
Photo from the Westwood Financial Corporation


A contemporary aerial view of stores, restaurants and office suites that occupy 11 acres north of WYOMING MALL.
Photo from https://www.colliers.com

 
As an interesting turn of events, a section of Wyoming Boulevard running along the west side of WYOMING MALL was renamed "Woolco" in early 2024. This was a homage to the Woolco discount mart that anchored the shopping hub between 1969 and 1983. 
Photo from Albuquerque Museum / Richard A. Ruddy 

SNOW HEIGHTS CENTER-THE MALL-WYOMING MALL 
Northeastern Boulevard, NE and Wyoming Boulevard, NE 
Albuquerque, New Mexico

The Duke City's first enclosed shopping center evolved from a small strip plaza built by developer Edward H. Snow, under the auspices of the Edward H. Snow Construction Company. This concern, formed in 1948, developed 1,100 acres in northeast Albuquerque. 

One of many Snow Homes plats, the Snow Heights addition debuted in December 1952. In January 1956, plans for a SNOW HEIGHTS SHOPPING CENTER were formally announced. This complex would be built on a 30.1 acre parcel located 2 miles northeast of downtown Albuquerque. 

When complete, SNOW HEIGHTS CENTER would encompass approximately 162,100 leasable square feet. Construction was underway by April 1956. A (24,500 square foot) Furr's supermarket became the first operational store on September 26, 1956. Next came a freestanding Creamland Dairy Store & Snack Bar, which welcomed first customers in November 1956. A Bank of New Mexico branch and Joe Behl Liquor store debuted in 1957. A (22,500 square foot) McLellan's 5 & 10 opened on December 4, 1958.  

Albuquerque-based Hubbard's dedicated their 1-level (15,000 square foot) department store on July 27, 1959. White's (37,500 square foot) unit began business on June 2, 1960. Two freestanding buildings completed the original shopping complex. A (10,200 square foot) Furr's Cafeteria welcomed first diners on October 1, 1963. Home Savings & Loan opened a Snow Heights branch in January 1965. 

As these businesses were opening, the Hubbard's chain was going bankrupt. The Snow Heights store went dark on August 6, 1963. The closing of Hubbard's was indicative of problems at SNOW HEIGHTS CENTER. The complex had not lived up to expectations. By April 1965, it was in foreclosure. The owners -the Edward H. Snow Company, Casa de Nieve, Incorporated and Bradbury & Stamm Construction Company- sold the center to its lienholder. 

The First General Real Estate Trust of New York became the new properietor. They announced plans for a major renovation in October 1966. An enclosed shopping concourse would connect major structures, with new retail space added. The cost of said renovation was estimated to be in the neighborhood of $500,000.

The complex was renamed THE MALL in November 1966. The prospective shopping center was designed by the Flatow, Moore, Bryan & Fairburn firm, of Albuquerque. Construction of a first phase commenced in February 1967. Stores in the Furr's-McLellan's building were linked by a 418 foot, east-west shopping concourse. A (14,800 square foot) structure was built along the north side of the mallway.   

Meanwhile, the Hubbard's building, which had been vacant for nearly 4 years, was renovated. Yonemoto's, an Oriental nursery & gift shop, opened in April 1967. The White's appliance & automotive store went dark on January 19, 1966. Its vacant space was shared by Tom Young's Health Spa (dedicated on June 3, 1967) and Antonio's Elegante' Hair Styling & Boutique (which debuted on August 13, 1967). 

THE MALL was the first enclosed shopping center in -or around- Albuquerque. A preview opening was held on August 15th, 1967. Patrons now shopped at a newly-renovated Furr's supermarket. The adjacent McLellan's was also remodeled. The store re-opened, with a McCrory's nameplate, on October 5, 1967.
 
Major shopping centers in THE MALL trade area included WINROCK CENTER (1961) {.8 mile southwest, in Albuquerque}, CORONADO CENTER (1965) {1 mile west, in Albuquerque} and -eventually- COTTONWOOD MALL {1996) {8.7 miles northwest, also in "ABQ"}. 

A second phase renovation of THE MALL was underway by late 1968. A 594 foot north-south concourse was being built. This would be anchored by a (104,000 square foot) Woolco Discount mart and single-screen movie theater. 

As these were being completed, Tom Young's Health Spa was reconfigured as two individual facilities. There would now be a Roman Spa for men and Grecian Spa for ladies. The remodeled health club was dedicated on February 8, 1969. Woolco's official dedication was held on March 12, 1969. Hancock Fabrics opened, in existing mall space, on July 31, 1969. Loew's Theatre In The Mall showed a first feature on December 25th.

A preview opening of the newly-expanded shopping hub took place on November 1, 1969. THE MALL now encompassed approximately 266,000 leasable square feet and contained twenty-one stores and services, with four in freestanding structures. Additional stores had opened by mid-1970. These included Clark's Western Sporting Goods and Fiddler Green's Beef & Billiards.
 
A subsequent expansion had been on the drawing board since 1976. However, construction didn't get underway until late 1978. As part of this 2 million dollar project, the east-west concourse was shortened on the east and extended on the west. New store space filled in areas along the north-south concourse. Moreover, two freestanding restaurants were constructed; Stuart Anderson's Black Angus and Burger King. When all construction dust settled, the shopping hub, which had been promoted as the WYOMING MALL since the early 1970s, covered around 326,000 leasable square feet.
 
Woolco pulled the proverbial plug on January 15, 1983. The building was divided. A (50,100 square foot) Service Merchandise set up shop in the south section and held a grand opening on April 12, 1984. A (53,400 square foot) Safeway Plus supermarket opened, in the north section, on November 11th.   

Theater In The Mall was sold to the General Cinema Corporation, with the name of the venue changed to The Mall Cinema in July 1972. The theater was reconfigured as a twin-plex in 1979 and closed for good on January 29, 1989. Meanwhile, in November 1987, the Furr's Corporation acquired New Mexico and West Texas Safeway Stores. The WYOMING MALL Safeway was rebranded by Furr's, who relocated to the Safeway space in May 1988.

Weingarten Realty Investors, of Houston, Texas, bought the property in April 1995. In February 1998, a 2 million dollar mall refurbishment got underway. The exterior was given a face lift, with new landscaping added. Moreover, a (36,600 square foot) Stein Mart was inserted along the north-south concourse. This store held its grand opening on September 12, 1998.

As Stein Mart was opening, the mall's Service Merchandise was going belly up. The Tennessee-based chain had struggled to compete with Wal-Mart and Circuit City during the 1990s. A Chapter 11 bankruptcy was filed in March 1999. By May 1999, the WYOMING MALL store had closed for good.
 
The Furr's Corporation did not fare any better. In dire straits since the late 1990s, the supermarket chain filed for bankruptcy protection in February 2001. Attempts to revive the failing enterprise were unsuccessful. The WYOMING MALL store went dark on August 29, 2001.  The vacant building was leased by the Albuquerque-based John Brooks chain, who dedicated their new Supermart grocery in June 2002.

Although WYOMING MALL had been 96-percent leased in the mid-1990s, by the early 2000s, the complex was in a downward spiral. The loss of major tenants, such as Service Merchandise and Furr's supermarket, had been devastating. The shuttering of Stein Mart, in September 2003, was the final nail in the proverbial coffin.
 
Weingarten Realty decided to demolish WYOMING MALL and replace it with a Walmart Supercenter. This plan met a tidal wave of community opposition. Walmart prevailed in April 2005, after making several concessions. No Tire & Lube Center would be built. Furthermore, no changes could be made to the exterior of the prospective SuperCenter for 6 years.

Various tenants operated in -or around- the mall until its end. These included Sandra's School of Dance, Valley Furniture Warehouse, Southwest Hobbies, Antonio's Artistic Hair Center, The UPS Store and Blockbuster Video. Demolition commenced in mid-2006. Eventually, only the Black Angus Steakhouse and Bank of Albuquerque were left standing. The John Brooks Supermart was among the final operational stores. It closed for good in January 2007. 

Five former mall tenants relocated to newly-built structures; The UPS Store, Dollar Tree, Wyoming Mall Hair Salon, Furr's Cafeteria and Radio Shack. The latter opened their new WYOMING MALL store on July 11, 2008. The (200,000 square foot) Walmart Supercenter welcomed first shoppers on July 15, 2009.
 
The new WYOMING MALL, including its "shadow anchor" Walmart, encompassed approximately 348,200 leasable square feet and housed twenty store spaces. The shopping venue was acquired by the Los Angeles-based Westwood Financial Corporation in 2013.

Sources:

The Albuquerque Journal
The Albuquerque Tribune                            
https://researchworks.oclc.org                                
https://malls.fandom.com                                            
https://cinematreasures.org                                                      
https://resolutre.com / Resolut Real Estate        
https://assessor.bernco.gov / Bernalillo County, New Mexico     
http://www.weingarten.com (website on Internet Archive Wayback Machine)
https://westfin.com / Westwood Financial Corporation
https://www.krqe.com / KRQE-TV Albuquerque, New Mexico

Albuquerque's Winrock Center


New Mexico's first mall-type shopping complex was promoted with this logo. 
Graphic from Winrock Enterprises, Incorporated 


An eastward view of the mall, with the majestic Sandia Mountains in the background. An initial thirty-eight stores were dedicated during a 4-day grand opening gala, which commenced in March 1961.
Photo from Petley Studios, Incorporated


WINROCK CENTER was developed by Winthrop Rockefeller (1912-1973), who was the thirty-seventh governor of Arkansas. The name of the complex was an amalgamation of his name. It has been told that Rockefeller paid for the mall's 9 million dollar construction cost in cash.
Photo from Wikipedia / "Razorback 1969"

A vista view of the 250-foot-long pool area at the White Winrock Motor Hotel. This 172-room complex, which opened in June 1962, was attached to the west-facing facade of WINROCK CENTER. It was the first motel to operate as part of a shopping mall.
Photo from Curteichcolor


The first motion picture palace to operate at the mall site was the single-screen Fox Winrock Theatre. Built in the northern periphery of the mall, it opened in May 1963 and was converted to a Cinerama venue in March 1964.
Photo from www.topcities.com


WINROCK CENTER was built on land leased from the University of New Mexico. By the time of a circa-1963 physical layout, the mall encompassed approximately 565,000 leasable square feet and contained forty-five stores and services beneath its awnings. Free parking was provided for 4,000 autos.


We're including a detail view of the '63 site plan. In its original state, WINROCK CENTER consisted of a main Mall Level, with larger stores having basements. 

Above and below are zooming-in views of the WINROCK CENTER shopping concourse. Proceeding eastward -on the right- is Walgreen Drug. This is followed by storefronts for Baker's Qualicraft Shoes and Lerner Shops.
Photo from Curteichcolor


A bit further east, and we still have Baker's and Lerner Shops on the right. However, on the left, we can now make out a Zale's store. The Central Mall was partially enclosed, with a roof overhead and vented grate work on the sides. This allowed for air circulation from outside, that often got quite turbulent within the shopping center. For this reason, it was jokingly referred to as "Windy Rock."
Photo from Petley Studios, Incorporated


The original WINROCK CENTER was anchored by Montgomery Ward. The store encompassed 3 levels and 216,400 square feet. At the time, it was New Mexico's largest retail structure under one roof.
Drawing from Montgomery Ward & Company


Near the east end of the Central Mall was an S.S. Kresge 5 & dime. This store, which encompassed 36,700 square feet, featured eight check-out lanes and a luncheonette.
Drawing from S.S. Kresge Company Annual Report 1961


Anchoring the East Court of WINROCK CENTER was Fedway. The eight-unit chain was a division of Cincinnati-based Federated Department Stores. Other Fedway locations were in California, Texas and New Mexico (including a store in downtown Albuquerque). 
Graphic from Federated Department Stores, Incorporated 

WINROCK was featured in American International Pictures' "Bunny O'Hare," which premiered in October 1971. Bette Davis and Ernest Borgnine ride a Triumph TRW Trophy, starting at the Wards Auto Center. They wreak havoc inside the Wards store, buzz though the East Court, run down the middle of the Central Mall, through the lobby of the White Winrock and exit though the southwest parking area.
Graphic from http://www.cartelespeliculas.com


A circa-'73 plan shows several recent modifications. J.C. Penney upgraded their store to a full-line "Penneys" in 1966 (in dark gray). Dillard's, which had rebranded the Fedway chain in 1971, opened a new store in 1972. It was joined with the existing complex by a North Mall addition (light gray). At the time of this layout, WINROCK CENTER was still entirely open-air. The mall would be enclosed in 1975-'76.

WINROCK CENTER TENANTS 1973:

DILLARD'S (with restaurant) / J.C. PENNEY (with coffee shop, beauty salon and freestanding Auto Center) / MONTGOMERY WARD (with snack bar, beauty salon and freestanding Auto Center) / SAFEWAY supermarket / Accessories By Jean / Albuquerque National Bank / Antonio's Elegante / B. Dalton Bookseller / Baker's Qualicraft Shoes / Bed & Bath Fashion Shop / Ben Franklin 5 & 10 (with Snack-A-Teria) / Benjamin's / Calandra Party & Card Shop / Coffee Dan's Restaurant / Cooper's Western & Casual Wear / Dale's Snack Bar / Del Cado's Contemporary Ladies' Shoes / Diamond Jim's Restaurant  / Disco Display House / Docktor Pet Center / E. Cook Sporting Goods / First National Bank / Flair Sportswear / Fogg's Finer Jewelry / Foxmoor Casuals / Fox Photo / Fox Winrock Cinerama Theatre (outparcel) / Gifts Unusual by Maisel's / Harold's Leather Goods / Hertzmark-Parnegg Realty Company / Hickory Farms of Ohio / House of Fabrics (outparcel) / Jordan's / Kopy Korner / Land of Oz video arcade / Lee's Winrock Beauty Salon / Leiter's Standard Service / Lerner Shops / Life Uniform Shop / Lucille Mitchell Perfumes / Morrow's Nut House / Motherhood Maternity / Mr. Shears of Winrock barber shop / Mrs. Stover's Candies / Music Land / National Shirt Shops / Paris Shoes / Peter Polly children's wear / Radiant Health Products / Rea Lee Wig Imports /  Savignac, Incorporated / Shoe Circus / Simon Evangel / Singer Sewing Center / Stag Tobacconist / The Stereo Den / Stromberg's Clothiers for men / Tall & Smart Girl Casuals / Thom McAn Shoes / Toys By Roy / Undercover Designs / The Village Shop / Walgreen Drug (with Walgreen Grill) / Walsh Shoe Repair / Western Wines & Liquor / White Winrock Motor Hotel (outparcel) / Wickery 'N Cookery / Winrock Bakery / Winrock Cleaners / Winrock Spray Car Wash (outparcel) / Zales Jewelers