SHOPPERS' WORLD, 1964. An expansion of Jordan Marsh (in gray) was dedicated in October 1959. A new Stop & Shop supermarket, built onto the north end of the complex, made its debut in October 1961. The single-screen cinema was now a twin-plex.

Our third -and final- SHOPPERS' WORLD plan dates to 1974. The north end of the complex has been sealed-off with the addition of a Jordan Marsh Basement Store and enclosed atrium area (in medium gray). This new Jordan's was completed in 1967. The final addition ever done at the mall, a second enlargement of the cinema, is shown in light gray.

A SHOPPERS' WORLD logo montage consists of trademarks of stores that were operating in the mall during the 1970s. Three of the stores (Jordan Marsh, Stork Time Maternity and Kennedy's) were charter 1951 tenants.

A circa-1987 interior view of the iconic Jordan Marsh Dome Store.

Photo from Massachusetts Institute of  Technology Libraries / Julie Johnson

A parting view of the SHOPPERS' WORLD courtyard, which is decorated for one of the mall's final yuletide seasons. On the left, we see the cupola atop the Santa Kiosk. In the distance is the 20-foot-high "General," who commanded a battalion of twenty-four wooden soldiers. These had been crafted by Hal Purrington, a mall maintenance worker, in  1975.    

Photo from https://www.massmoments.org