By the late '70s, the shopping hub was officially promoted as SUPER CITY MALL. The complex was given an indoor-outdoor face lift in 1980.
Photo from http://www.aberdeenareahistory.org / Aberdeen, SD Centennial Edition
SUPER CITY MALL faced a formidable competitor in August 1990. LAKEWOOD MALL covered over 300,000 square feet, dwarfing SUPER CITY. LAKEWOOD MALL was renamed ABERDEEN MALL in October 2014 and UPTOWN ABERDEEN in July 2020.
Photo from http://aberdeenmall-sd.com (website on Internet Archive Wayback Machine)
Graphic 1 from The Rubloff Company
Graphic 2 from RockStep Capital
