In 1969, the "comfortable, convenient, colorful and casual" COTTONWOOD MALL opened a new South Wing of stores. The freestanding Fox Cottonwood Mall Theatre was dedicated in the summer of 1968.

COTTONWOOD MALL TENANTS 1969:

ZCMI (with Beauty Salon and freestanding Car Care Center) / J.C. PENNEY (with Coffee Shop, Beauty Salon and freestanding Auto Center) / F.W. WOOLWORTH (with luncheonette) / ALBERTSONS FOOD CENTER / SKAGGS DRUG / THE PARIS (with Beauty Salon) / Anita Shops ladies' wear / Arden's ladies' wear / Arthur Frank men's wear / Baker's Qualicraft Shoes / Broadway Shoe Repair / Bud's Duds for Men / Cottonwood Bowling Lanes (outparcel) / Deseret Book / Eldredge Furniture / Excelsis Beauty Salon / F. Christensen Gifts / Fernwood's Ice Cream & Candy / F.G. Ferre & Sons Auto Supplies / Fashion Fabrics / Finlayson-Hallmark House / Flagg Brothers Shoes / Foreman & Clark men's wear / Fox Cottonwood Mall Theatre (outparcel) / Gallenkamp Shoes / Hammond's Toys & Tots / House of Music / Hot Shoppes Cafeteria / Joe's Barber Shop / La Rie's ladies' wear / Makoff's ladies' wear / Mall Printing / Mode O'Day Frock Shop / Morgan Jewelers / Motherhood Maternity / National Shirt Shops / Pehrson's Hardware & Appliance / Pepperidge Floral / Schreyer's Type Right / Singer Sewing Center / Snackerteria / Taylor Optical / Western Savings & Loan / The Optical Shop / Wasatch Cleaners / Youthful Shoes / Zales Jewelers / Zinik's Sporting Goods / Zion's First National Bank 

ON UPPER MEZZANINE:
Atlas Travel Service / Cole Key Company / Delger Corporation / Farmer's Insurance Company / Freemont Scholastic Institute / Zales Optical

IN DOWNSTAIRS MALL:
Betty's Bra Bar / Charm Wigs / Cottonwood Books / Jiffy Knit Fabric World / Gabriel's Gallery of Gifts / Hammond's Road Race Center toy & hobby shop / Linebacker men's wear / Mattress City / Radio Shack