San Diego's Marston's chain merged with Los Angeles-based The Broadway in 1961. The CHULA VISTA store was rebannered, as seen in this rendering, in 1964. The Marston's at La Mesa's GROSSMONT CENTER was Broadway-branded, as well.
We now zoom forward 16 years. The San Diego Trolley's first operational segment was inaugurated in July 1981. This Centre City-to-San Ysidro South Line included a station stop 4 blocks west of CHULA VISTA CENTER.
Photo from Wikipedia / "Track Legs"