The first GATEWAY expansion was underway by late 1970. North and East Convenience Centers were completed between April and October 1971. A fully-enclosed concourse, or Gallery Mall, was added to the east side of the existing complex. Inline stores began opening in April 1972. When all construction dust settled, the mall proper spanned approximately 700,000 leasable square feet and had parking accommodations for 4,000 autos.
GATEWAY CENTER TENANTS 1973:
MONTGOMERY WARD (with Snack Bar and freestanding Auto Center) / MILLER & PAINE (with Beauty Salon, Tearoom restaurant and Budget Store) / SEARS (with Coffee House and attached Auto Center) / S.S. KRESGE 5 & 10 (with luncheonette) / Art World / Auman Music Center / B. Dalton Bookseller / Bakers Shoes / Ben Simon & Sons apparel (with Beauty Salon) / Bishop Buffet / Daisy / Edward D. Jones & Company / Exotica Imports / Folsom Brothers Insurance Agency / Gateway Bank / Gateway Vacuum Cleaner Center / Gateway Western Store / Golden Carrot / Herberger Fabrics / Hovland-Swanson ladies' wear (with Beauty Salon) / J. Bragg ladies' wear / Jeans West / Ken Harding Sports Shop / Lincoln Tour & Travel / Lorjeans / Magee's / Motherhood Maternity / Mrs. Stover's Candies / Natelsons ladies' wear / Nebraska Clothing / Pearle Vision Center / Red Baron video arcade / Reuben's Restaurant (outparcel) / Richman Brothers men's wear / Sartor Hamann Jewelers / Sherwin-Williams Paints / Stereo Studio / Tober's For Fashion / Walgreen Drug (with Walgreen Grill) / Wells & Frost / Yost's Card & Party Shop / Youngtown children's wear / Zales Jewelers
IN NORTH CONVENIENCE CENTER:
HINKY DINKY supermarket / Gate House 210 / Gateway Barber Shop / Gateway Liquor & Beer / Globe Cleaning & Laundry
IN EAST CONVENIENCE CENTER:
Baker Hardware & Home Center / Craft Wood / Household Finance Corporation / Northwest Fabrics / Phillip's Extra Room / Sears & Roebuck offices
The GATEWAY CENTER Sears , which anchored the new Gallery Mall wing. The store encompassed 2 levels and 130,000 square feet. It welcomed its first patrons in October 1971.
Photo from Lancaster County, Nebraska
Omaha-based Brandeis added a fourth anchor to GATEWAY CENTER. The store, built on the left side of the existing Miller & Paine, was launched in July 1977.
Graphic from J.L. Brandeis & Sons
The Miller & Paine chain succumbed to that upper tier Arkansas-based retailer in August 1988. The Brandeis store next door had morphed into a Younkers in August 1987.
Photo from www.loopnet.com
