Welcome to the largest mall and retail history site on the internet. The MALL HALL OF FAME is a vintage shopping mall scrapbook. Its focus is on shopping complexes built -in the USA- between 1946 and 1979. Don't forget to visit our four Shopping Mall Memory Lanes, which transport you through time to a mall in 1956, 1963, 1970 and 1977!

The GATEWAY Hinky Dinky relocated into a freestanding building on the northern periphery of the mall. This new store was dedicated in July 1971.
Photo from "Hinky Dinky News" / August 1971


Store # 112 was 8,000 square feet larger than the original in-mall location. It was also one of the first in the chain to include a bakery, delicatessen and Fresh Flower Boutique. There were twelve check-out lanes.
Graphic and photo from "Hinky Dinky News" / August 1971


The vacant Hinky Dinky space in the mall was renovated. It re-opened, as a Lincoln-based Hovland Swanson, in February 1972. This new GATEWAY CENTER junior department store was the first of three suburban branches.
Graphic from the Hovland Swanson Company