By late 2024, the pesky vacant Herbergers has been bulldozed and replaced by Dick's Sporting Goods. With this renovation completed, ROSEDALE CENTER encompassed approximately 1,298,600 leasable square feet.
ROSEDALE CENTER
Highway 36 and Snelling Avenue
Roseville, Minnesota
Minneapolis' Dayton Company initiated construction on their third "Dale" shopping mall in May 1968. The complex was built on a 72.2-acre parcel. This was located 7.6 miles northeast of center city Minneapolis, in suburban Roseville. Like SOUTHDALE, its shopping mall sibling, ROSEDALE CENTER was designed by Los Angeles' Victor Gruen Associates.
In June 1969, the Dayton Company merged with Detroit's J.L. Hudson Company, forming the Dayton Hudson Corporation. The first twenty ROSEDALE CENTER stores opened their doors on August 4th. A mall-wide grand opening was held August 15 through 17, 1969. This ceremony was officiated by Don Moll (Mayor of Roseville). As part of the festivities, a Rose Show, displaying 150,000 blooms, was held.
There were originally two Twin Cities-based anchor stores; a 3-level (189,100 square foot) Dayton's and 3-level (172,800 square foot) Donaldson's. Charter ROSEDALE tenants included Florsheim Shoes, Hobby Fair, Jo-Ann Fabrics, Liemandts, the Record Shop, Chess King, Young Quinlan and an F.W. Woolworth 5 & 10.
The first additions to the mall were completed in the late 1970s. A 2-level (166,000 square foot) J.C. Penney was added in a twenty-store Northwest Wing. This store was dedicated on August 3, 1977. A 2-level (154,000 square foot) Montgomery Ward, and sixteen-store Southeast Wing, were launched on August 2, 1979.
Rival shopping complexes included HAR-MAR ["Harold & Marie"] MALL (1961) {.5 mile southeast, in Roseville} and MAPLEWOOD MALL (1974) {7 miles northeast, in Maplewood}. In addition, the 1978 sale of the Dayton-developed, BROOKDALE CENTER (1962) {7.5 miles northwest} created a fourth commercial competitor for ROSEDALE.
The first cinematic venue at -or around- ROSEDALE CENTER was located in an adjacent mini-mall originally known as PAVILION PLACE. The United Artists Movies Pavilion Place, a 7-screen multiplex, showed its first features on November 15, 1985. After the redevelopment of the shopping hub as CROSSROADS OF ROSEVILLE, in 1990, the theater was renamed the United Artists Pavilion at Crossroads.
Meanwhile, anchor nameplate conversions had commenced at ROSEDALE CENTER on August 19, 1988, when Donaldson's morphed into Carson Pirie Scott. This Carson's became a Mervyn's on July 29, 1995. The store was shuttered in July 2004.
The original Dayton's at ROSEDALE was replaced by a 4-level (259,400 square foot) store, built west of the original location and dedicated on August 8, 1991. Two adjacent parking garages were constructed. The original store was refitted as twenty-two retail spaces. Thirteen of these opened on August 5, 1992.
Dayton's was rebranded by Marshall Field's on August 9, 2001. A Macy's brand was installed on September 9, 2006. Montgomery Ward was shuttered in August 1998. It re-opened, as a St. Cloud, Minnesota-based Herberger's, on October 7, 1999. At this time, ROSEDALE was acquired by the Chicago-based Morgan Stanley Real Estate Advisor, Incorporated. They enlisted Chicago-based Jones Lang LaSalle as a managing agent in the year 2000.
A 5-bay Food Court was installed at ROSEDALE in 2002. This preceded a third expansion, which commenced with the demolition of the vacant Donaldson's / Carson's / Mervyn's, in August 2005. The store was replaced with Plaza at Rosedale, an open-air lifestyle component.
This new mall wing encompassed 182,900 leasable square feet. Fifteen upscale tenants were housed in the expansion, including Talbots, Williams-Sonoma, Panera Bread, Jos. A. Bank, Granite City Food & Brewery and Borders Books. The 2-level -55 million dollar- PLAZA was officially dedicated on November 1, 2006. The premier of the American Multi-Cinema Rosedale 14 took place on December 8 of the same year.
By 2015, an 80 million dollar ROSEDALE renovation was in the works. Plans for the addition of a 2-level (140,000 square foot), Davenport, Iowa-based Von Maur were announced in August. The expansion, to be built onto the mall's northeast corner, would include a 2-level parking deck. Construction commenced in October 2016. An interior face lift was also done, which was completed in November 2017. During this project, new flooring, lighting, ceilings, storefronts and restrooms were installed.
Herberger's was also refurbished...just in time for that store's shuttering. This transpired in August 2018. The new Von Maur welcomed first shoppers on October 13, 2018. With its completion, the ROSEDALE mall encompassed approximately 1,372,600 leasable square feet and contained 160 stores and services. A fifth mall renovation commenced with the demolition of the vacant Herberger's, in August 2021. A 2-level, 80,000 square foot Dick's Sporting Goods was built, which opened its doors in late 2024.
By 2015, an 80 million dollar ROSEDALE renovation was in the works. Plans for the addition of a 2-level (140,000 square foot), Davenport, Iowa-based Von Maur were announced in August. The expansion, to be built onto the mall's northeast corner, would include a 2-level parking deck. Construction commenced in October 2016. An interior face lift was also done, which was completed in November 2017. During this project, new flooring, lighting, ceilings, storefronts and restrooms were installed.
Herberger's was also refurbished...just in time for that store's shuttering. This transpired in August 2018. The new Von Maur welcomed first shoppers on October 13, 2018. With its completion, the ROSEDALE mall encompassed approximately 1,372,600 leasable square feet and contained 160 stores and services. A fifth mall renovation commenced with the demolition of the vacant Herberger's, in August 2021. A 2-level, 80,000 square foot Dick's Sporting Goods was built, which opened its doors in late 2024.
Sources:
The Star Tribune (Minneapolis, Minnesota)
The St. Paul Pioneer Press
Dayton Hudson Corporation Annual Report 1969
Dayton Hudson Corporation Annual Report 1971
http://patch.com
www.labelscar.com
www.myrosedale.com (website on Internet Archive Wayback Machine)
www.joneslanglasalle.com
www.cinematreasures.org
https://www.twincities.com
http://patch.com
www.labelscar.com
www.myrosedale.com (website on Internet Archive Wayback Machine)
www.joneslanglasalle.com
www.cinematreasures.org
https://www.twincities.com
https://www.meta-landscapearchitecture.com
FAIR USE OF 1962 TARGET STORE NUMBER 1 PHOTO:
The photo from The Target Corporation illustrates a key moment in the mall's history that is described in the article. The image is of lower resolution than the original (copies made would be of inferior quality). The image is not replaceable with free-use or public-domain images. The use of the image does not limit the copyright owners' rights to distribute the image in any way. The image is being used for non-profit, informational purposes only and its use is not believed to detract from the original image in any way.
