Welcome to the largest mall and retail history site on the internet. The MALL HALL OF FAME is a vintage shopping mall scrapbook. Its focus is on shopping complexes built -in the USA- between 1946 and 1979. Don't forget to visit our four Shopping Mall Memory Lanes, which transport you through time to a mall in 1956, 1963, 1970 and 1977!
Orange County's South Coast Plaza


The original logo for SOUTH COAST PLAZA was designed in the mid-1960s. It was a homage to the carousel that has operated at the mall since its March 1967 dedication. 
Graphic from C.J. Segerstrom & Sons


The original two-anchor complex, as it appeared over 50 years ago. In this view, "the grandest mall of all" is surrounded by broad stretches of lima bean fields. This bucolic setting would appear quite different in the 21st century.
Photo from Orange County Archive

 
A newspaper advert, announcing the official dedication of Orange County 's SOUTH COAST PLAZA.
Graphic from C.J. Segerstrom & Sons


Another 1967 PLAZA promotion.
Graphic from C.J. Segerstrom & Sons