Welcome to the largest mall and retail history site on the internet. The MALL HALL OF FAME is a vintage shopping mall scrapbook. Its focus is on shopping complexes built -in the USA- between 1946 and 1979. Don't forget to visit our four Shopping Mall Memory Lanes, which transport you through time to a mall in 1956, 1963, 1970 and 1977!

A pre-construction rendering depicts the spacious Carousel Court at the center of SOUTH COAST PLAZA.
Drawing from Gruen Associates


A vintage snapshot shows the court area in the early '70s. Le Petite Cafe is seen in the lower left. Stores along the Upper Level include Singer Sewing Center, Thom McAn Shoes and Marlene's ladies' wear.
Photo from Orange County Archive


South Court
, which fronted on the May Company anchor store. It featured a water-less "Wonderfall" fountain.
Photo from Malls of America Blogspot


These newspaper ads were used to promote the SOUTH COAST PLAZA mall in 1970.
Graphics from C.J. Segerstrom & Sons