By the mid-1970s, the official name of the shopping complex had morphed into WONDERLAND MALL, which is what many locals had been calling it for years. In print and TV ads, it was often referred to as WONDERLAND.
Graphic from Lehndorff  USA  

By the mid-1980s, the mall was showing its age. It had been bested by the nearby NORTH STAR MALL, which was now firmly established as the preeminent San Antonio shopping hub. A major WONDERLAND renovation got underway in 1987. A vacant Woolworth (in gray) was reconfigured as the Palm Pavilion, a mall-within-a-mall. As part of the refurbishment, CROSSROADS OF SAN ANTONIO was officially adopted as the center's new name.