The SHOPPING CITY moniker was in use into the 1970s. By 1976, the official name had evolved into WONDERLAND MALL, which is what many locals had been calling it for years. In print and TV ads, it was often promoted as simply WONDERLAND.
Graphic from Lehndorff  USA  

By the mid-1980s, the mall was showing its age. It had been bested by NORTH STAR MALL, now firmly established as the preeminent San Antonio shopping hub. A major WONDERLAND renovation got underway in 1987. A vacant Woolworth became part of a new wing known as the Palm Pavilion. As part of the refurbishment, CROSSROADS OF SAN ANTONIO was officially adopted as the center's new name.