Montgomery Ward anchored the north end of the SHOPPING CITY. The store opened, along with the mall, in September 1961.
Photo from Montgomery Ward Annual Report 1963


Rhodes joined the mall, as a second anchor, in February 1964. The two-level department store, which covered 131,000 square feet, was built over a single-level parking garage. Patrons ascended to sales floors above via glass-enclosed elevator and escalator.
Photo from Rhodes Western Annual Report 1963


WONDERLAND SHOPPING CITY, circa-1964. With the completion of its new Rhodes department store, the mall spans approximately 675,000 leasable square feet and houses sixty-three stores and services. Free parking is provided for 5,000 autos.

WONDERLAND SHOPPING CITY TENANTS 1964:

MONTGOMERY WARD (with Snack Bar and attached Auto Center) / RHODES (with Beauty Salon) / F.W. WOOLWORTH (with luncheonette) / HANDY ANDY supermarket / Alexander's ladies' wear / Alice of Wonderland information and lost & found center / American Handcraft / Andes Candies / Ann & Tom Browne Toys / Allen's Shoes / Atomic Stores / B & M Sleep Shop / Baker's Qualicraft Shoes / Barrett Interior Designs / Barton's Candy & Card / Bette & Glenn Studios / Bond Clothes / Nettie Brooks / Cinderella Cake Shoppe / Cinnemoppet Children's Theatre / Dr. J.W. McAllister, Optometrist / El Cafe Mexicano / Electra Jewelers / Fashion Cleaners / Fine Art Specialties / Frederick's Beauty Salon / Funfare House / German Hi-Fi Imports / Great Books of the Western World / Green Thumb Garden Center / Hutchins Brothers family apparel / Hyde's Sinclair Service Station (outparcel) / International Bazaar / Joseph's men's wear / Key Shop / Kinney Shoes / Lentz, Newton & Company / Maribee Knit Shop / Manolete Restaurant / Merritt Barbers / Michael's / Mr. Checkers Restaurant / Nettie Brooks ladies' wear / Open Sesame Room package check / Paris Hats / Piccadilly Cafeteria / Platter Palace records / Russell Stover Candies / San Antonio Trunk Company / Satel's / Shaw's Jewelers / The Shoe Box / Singer Sewing Center / Sommers Drug (with luncheonette) / Studer's of Texas Photo / Tandy Leather Company / Toy Mart / US Post Office / Village Casuals / Winn's / Wonderland Beauty Shop / Wonderland Town Hall (community room) / Wonderland Wig Shop / Zale's Jewelers