Milwaukee's first mall, as it was configured in 1962. The initial construction of CAPITOL COURT, done between 1953 and 1956, comprised the largest single building project the city had ever seen. The two store blocks shown in gray were added to the mall in 1959. At this time, there were parking provisions for 5,100 autos.
CAPITOL COURT TENANTS 1962:
GIMBELS-SCHUSTERS (with Golden Anchor Room restaurant) / T.A. CHAPMAN COMPANY / J.C. PENNEY / F.W. WOOLWORTH (with luncheonette) / KOHL'S FOODS / KRAMBO-KROGER FOODS / WALGREEN DRUG (with luncheonette) / Andes Candies / Angelo Shoe Repair & Valet Service / Artistic Gift Shop / Badger Paint & Hardware / Baker's Shoes / Big Shoes / Bitker-Gerner ladies' wear / Bradford Music Company Phonographs / Buddy Squirrel's Nut Shop / Capitol Court Garden Center (outparcel) / Capitol Court Travel Service / Carpets, Incorporated Floor Coverings / Chandler's Shoes / Chudik's Fur Dealers / City Loan Company / Coach Light Greeting Cards / Colony Shop / Corned Beef Corner Cafe / Cotton Shop ladies' wear / Den Mar Kiddie Kourt children's wear / Edward's Hairdressing Salon / Ellenbecker Jewelers / Fabric Mart / Fairways Miniature Golf (outparcel) / Fanny Farmer Candies / Father & Son Shoes / Field's Incorporated ladies' wear / First Wisconsin National Bank / Heineman's Confectionery / Hobby Horse Hobby Center / Johnnie Walker's For Gentlemen / Jones Stanley Corsets / Keller's Beverage Center Liquors / Kiddietown Amusement Area (outparcel) / Kiddietown Trampoline Center (outparcel) / Lemke Insurance Agency / Lerner Shops / Louis J. Zubren, Dentist / Maru Imports / Mary Lester Fabrics / Maternity Modes / Mid-West Tire & Auto / National Trunk Store Luggage / Pancake Kitchen / Peter P. Schlenz, Podiatrist / Pewaukee Mattress & Furniture / Richman Brothers men's wear / Robert W. Baird & Co. Investment Broker / Schiller's Millinery / Schmitt Clothes, Incorporated / Sheldon Stone & Associates / Sherwin-Williams Paints / Singer Sewing Center / Singer's Whitefish Bay ladies' wear / Spic & Span Dry Cleaners / Steller's Jewelers / Stein's Juvenile Shoes / Stuart's Ready-to-Wear For Ladies / The Playroom Toys / Wauwatosa Realty / Wayne's Barber Shop / West Federal Savings & Loan / William H. Heineman Bakery
A vintage advertisement promoting Candy Cane Lane, a holiday-themed redress of the shopping complex. The "Kooky Cooky House", seen in the lower left, was a yuletide tradition in the city for many years.
Advert from Ed Schuster & Company
