MALL HALL OF FAME

The Mayfair Theatre was built as a northwestern outparcel of the shopping complex. Originally a single-screen venue, it opened for business in October 1963 and was the first of two movie houses to operate at the mall.

Graphic from Prudential Theatres

A 2-level, enclosed area known as The Bazaar was built at the Main Entrance of the (still) open-air MAYFAIR CENTER. This mall-within-a-mall, dedicated in October 1971, was a hip and groovy collection of boutiques catering to those on the younger side of the "Generation Gap."

Graphic from Froedtert Mayfair, Incorporated

In January 1973, work got underway on the enclosure of the entire shopping center. The "new," fully-enclosed MAYFAIR MALL was officially dedicated on October 11, 1973.
Advert from Froedtert Mayfair, Incorporated

MAYFAIR MALL TENANTS 1973:

EXISTING STORES & SERVICES
MARSHALL FIELD & COMPANY / GIMBELS / WALGREEN DRUG / Artiste Beauty Salon / Baker's Shoes / Bond Clothes / Chandler's Shoes / Fanny Farmer Candies / Flowers By Alan Preuss / Household Finance Corporation / Kinney Shoes / Klode Furniture / Lerner Shops / Leowl & Company Investments / MacNeil & Moore men's & ladies' wear / Mansfield's Young America children's wear / Mary Lester Fabrics / Mayfair Theatre (outparcel) / Prohaska Barber Shop / Stuarts Ready-to-Wear for Ladies / Schmidt-Ortew Stumpf's / The Record Shop / Toepfer & Bellack men's wear / Youthful Shoes / Jane Winroe Cards / Wisconsin Gas Company

NEWER STORES & SERVICES

American Handicrafts / Art Nook / American Family Insurance / Baldwin Music Center / Bazaar Card Shop / Richard Bennett / Boelter's Bath Room / Brass Boot / Bresler's 33 Flavors ice cream / Brides Fashions / Candle Cottage / Captain's Steak Joynt / Casual Corner / Chappie's Sports Center / Chess King / Christian Science Reading Room / Coral Reef / Chocolate Factory / Daisy Jewels / B. Dalton Bookseller / Evans-Singers / Etc. Shop / First Wisconsin Bank of Mayfair / Flanner & Hatsoos Music House / Helen Gallagher Gifts / Gingiss Formalwear / Gloria Kay Uniform Mart / B. Artin Haig / Herstof's Opticians / Hot Sam Pretzels / Joan Bari / Kovack Fabric Center / Lebott & Company / Lord Jim / Maternity Modes / Mediterranean Imports / Mutual Savings & Loan / Next Door / Orange Bowl snack bar / Palm Springs Health Spa / Pants Unlimited / Parklane Hosiery / Potpourri / Quality Candy Shoppe / The Shelf Shop / Shaw's Keepsake Diamond Center / Singer Sewing Center / Tall Styles / Thayer-McNeil Shoes / Tie Rak / Tivoli Gifts / Travelpower / Weight Watchers

Meanwhile, as part of the mall's "Great Roof-Raising" renovation, a 10,000 square foot skating rink, known as the Ice Chalet, was installed in what had been the Central Park court area.

Graphic from Froedtert Mayfair, Incorporated