Scottsdale Fashion Square

A FASHION SQUARE logo montage is made up of trademarks of various mall stores. These were in operation during the 1960s, '70s and '80s. 

A rendering shows the proposed Palm Court that was being added to the FASHION SQUARE as part of a 1988-1991 renovation. When completed, said court extended for three floors and included a glass roof retractable skylight.

Drawing from the Westcor Company 

The malls, following their 4-year-long renovation. As part of the 150 million dollar project, FASHION SQUARE was fully-enclosed, with 2 retail levels added. Its east anchor was enlarged, a new Dillard's store erected, and parking garage built. A 2-level connecting concourse now linked both malls. On the CAMELVIEW end, the Bullock's store was expanded. Post-renovation, the malls covered around 1.4 million leasable square feet and contained 175 stores. 

Dillard's has maintained a FASHION SQUARE presence since 1984, when they acquired and rebranded the Diamond's chain. Between 1986 and 1998, Dillard's bounced around the mall(s) so many times that it is difficult to keep up with all of the changes (until now, at least). Four past and present anchor boxes have housed Dillard's stores. There was even a virtually forgotten "double-header" operation for 3 and a half years. 

Phoenix's Westcor bought the FASHION SQUARE mall in 1983. In 1995, they acquired CAMELVIEW PLAZA. Dillard's assumed the Bullock's store in August 1998. A new South Wing was dedicated in September 1998. With these improvements, the malls, collectively known as SCOTTSDALE FASHION SQUARE since 1996, encompassed around 1.8 million leasable square feet, with over 225 stores. Free parking was provided for over 9,000 autos.

A contemporary view of the Palm Court at SCOTTSDALE FASHION SQUARE. 

Photo from Wikipedia / "Flyer84"

The new Dillard's Fashion Square opened for business in August 1998. It was (and is) the flagship of the entire Arkansas-based chain.

Photo from Heather Guerra

The store spanned 365,000 square feet, making it the largest standard Dillard's unit in the cosmos.

Photo from Heather Guerra

Arizona's Diamond in the Desert, circa-2009. The mega mall dedicated its tenth enlargement in October 2009. A vacant anchor on the east end was bulldozed and replaced with a Barney's New York, 2 levels of underground parking, and a shopping concourse extension. At this time, the mall's retail level orientation is as follows; Palm Court, Level 1 and Level 2.  

The Barney's New York "luxury department store" at SCOTTSDALE FASHION SQUARE was short-lived. It was dedicated in October 2009 and shuttered in May 2016.

Photo from Wikipedia /  "Cygnusloop99"

A 2010 photo of the mall's Southeast Entrance. Two restaurants flank the Lower Level entry corridor. Both are also no longer in business. Marcella's Ristorante Pizzeria & Wine Bar shut down in September 2011. Modern Steak followed in May 2013.

Photo from Wikipedia /  "Cygnusloop99"

 

In a near-constant state of renovation, SCOTTSDALE FASHION SQUARE dedicated a North East Expansion in December 2015. This project added a state-of-the-art multiplex and Dick's Sporting Goods retail store.

Drawing from Nelsen Partners Architects  

Soon after construction dust settled, work was underway on -yet- another mall expansion. An Elevated Luxury Wing was built on the northwest corner. Its first phase brought two levels of trendy retail and restaurants; all surrounding a grand entrance. The first stores opened in November 2018. 

Drawing from www.macerich.com / The Macerich Company  

A circa-2020 site plan shows the mega mall's new North East Expansion and Elevated Luxury Wing in shades of gray. With these modifications, the gross leasable area of SCOTTSDALE FASHION SQUARE stands at around 1.9 million leasable square feet, with a tenant list of 250 stores and services. For the record, the mall's retail level orientation is now as follows; Lower Level, Level 1 and Level 2. 

  

SCOTTSDALE FASHION SQUARE
East Camelback and North Scottsdale Roads
Scottsdale, Arizona

The two malls at the northwest corner of Camelback and Scottsdale Roads operated on a competitive -but friendly- basis for several years. In May 1983, Phoenix-based Westcor bought the FASHION SQUARE complex. CAMELVIEW PLAZA was still owned by its original developer, Scottsdale-based Business Realty of Arizona.

Dillard's established a FASHION SQUARE presence when it acquired the Diamond's chain in 1984. Sakowitz in CAMELVIEW PLAZA was shuttered on March 9, 1986. Soon after, Dillard's began renovating that store.

A "double-header" was created, with the old Sakowitz becoming Dillard's Camelview, which sold women's and children's merchandise. Diamond's was reconfigured as Dillard's Fashion Square, which carried men's apparel and accessories, home furnishings and electronics. The dual-Dillard's operation made its debut on September 24, 1986. The stores were connected by a parking lot shopper's shuttle, known as The Dilly.

On August 12, 1986, ground was broken for an expansion of the CAMELVIEW PLAZA Bullock's. The store was enlarged with a 65,000 square foot, west side addition. When Bullock's was re-dedicated, on March 18, 1988, it encompassed 224,000 square feet.

SCOTTSDALE FASHION SQUARE would be expanded in three phases. On March 6, 1988, work began on the first phase; an expansion and renovation of Goldwaters. The A.J. Bayless and Revco (nee' Ryan-Evans) Drug stores where demolished. Goldwaters was expanded northward, with 90,000 square feet added. The remodeled store was dedicated on September 9, 1988. It encompassed 180,000 square feet.

A second phase mall expansion commenced on June 10, 1988. Two retail levels were added to the shopping concourse, with the facility being fully-enclosed. A 2,300-space parking garage was built and thirty new stores signed. The renovated area was dedicated on November 10, 1989. New FASHION SQUARE tenants included The Disney Store, Eddie Bauer, Aeropostale, St. Croix, Brentano's Books and Z Gallerie.   

Goldwaters was rebranded as a Los Angeles-based J.W. Robinson's on February 26, 1989. Soon after, Westcor embarked on the third (and final) phase of their 150 million dollar FASHION SQUARE expansion. A 2-level "retail sky-bridge" was built. It extended from the west end of FASHION SQUARE, crossed over North Goldwater Boulevard, and connected to the east entrance of CAMELVIEW PLAZA. 

 

This concourse, which housed 100 stores and services, was completed in stages. The first added a 3-level (236,000 square foot) Dillard's to the FASHION SQUARE mall. This new mercantile was built on the north side of the existing Dillard's Fashion Square. The new Dillard's, dedicated on June 20, 1990, consolidated the individual women's and men's operations, which were shuttered.

Dillard's Fashion Square was sectioned into inline stores, including the 9-bay Palm Cafes Food Court and Harkins Fashion Square Luxury 7. This venue showed first features on March 15, 1991, with the adjacent Palm Cafes also welcoming its first diners. Vendors included La Salsa, Panda Express, Great Steak & Fry Company, Sakura Japan and Sbarro the Italian Eatery. 

 

Common areas in the newly-renovated "shopping paradise" featured several aesthetic touches. A Palm Court stairway was incorporated into a 2-level "rain curtain" fountain. "The Bronze Shopper" sculpture, also in the Palm Court, was crafted by Marc D'Ambrosi. Rob Fisher created "Symphony In The Air," a large, suspended sculpture. 

 

The mall marriage expansion and renovation was completed in April 1991. By this time, Neiman Marcus was remodeling the vacant Dillard's Camelview. A grand opening for Neiman Marcus was held on October 19, 1991. Robinson's morphed into a Robinsons-May on January 31, 1993. The CAMELVIEW Bullock's was shuttered on May 31, 1995 and sat vacant for over 2 years.

In August 1995, Westcor acquired CAMELVIEW PLAZA in a joint venture with the Yarmouth Group, of New York City. Although the two Scottsdale malls had been physically linked, they continued to operate under their original names. In 1996, the CAMELVIEW PLAZA name was retired. Henceforth, both malls would operate under one name; SCOTTSDALE FASHION SQUARE.

 

By this time, another expansion was underway. A South Wing was built, which extended over Camelback Road to a 3-level (235,000 square foot) Nordstrom. Two parking garages, fifty stores -and 425,000 square feet- were added to the mall. The South Wing was dedicated, with the Scottsdale Fashion Square Exclusive Premier Celebration, on September 17, 1998. New South Wing tenants included Big Dog Sportswear, Boss Hugo Boss, Crate & Barrel, Great Train Store and Hops! Bistro & Brewery.

As the new wing was being completed, Dillard's was busy renovating the vacant Bullock's. The store was expanded, taking in inline store area of the old CAMELVIEW PLAZA. When construction dust settled, the new Dillard's encompassed a whopping 365,000 square feet. It opened for business on August 8, 1998. The previous Dillard's, in the FASHION SQUARE section, re-opened as a Sears on February 17, 1999.

 

SCOTTSDALE FASHION SQUARE now covered 1,929,600 leasable square feet and was the largest shopping center in the Grand Canyon State. The dawn of the 21st century brought more changes. Westcor Partners was absorbed by the Santa Monica-based Macerich Company in May 2002. Sears had been shuttered in January 2001 and re-opened -as a Macy's- in August 2002. Robinsons-May closed in June 2006.

On September 1, 2007, a 130 million dollar mall renovation got underway. The vacant Robinsons-May building was bulldozed, along with adjacent parking garages on the store's north and east sides. These were replaced by 2-levels of underground parking, topped off by a 2-level (65,000 square foot) Barney's New York and bi-level shopping concourse addition housing eighteen store spaces.

The Barney's New York expansion was officially dedicated on October 15, 2009. Joining the SCOTTSDALE FASHION SQUARE directory were tenants such as Love Culture, Aqua Beachwear, Arthur, Michael Stars, Ed Hardy, Modern Steakhouse and Marcella's Ristorante Pizzeria & Wine Bar. With the reconstruction, the gross leasable area of SCOTTSDALE FASHION SQUARE was increased to approximately 1,939,600 square feet.

A subsequent expansion got underway in July 2014. It added a 1-level (50,000 square foot) Dick's Sporting Goods, which was dedicated on July 17, 2015. The Harkins Camelview At Fashion Square 14 megaplex showed first features on December 18, 2015. The two existing Harkins venues had been shuttered; the Fashion Square 7 on December 6 and CamelView 5 on December 10.

By late 2017, another mall renovation and expansion was underway. The shopping concourse between the Palm Court and Neiman Marcus was refurbished with new flooring, elevators, escalators, store fronts and ceilings. An Elevated Luxury Wing was created, which included a grand mall entrance and stores such as Trina Turk, Saint Laurent and the Breitling, Hublot and IWC Schaffhausen Swiss watch boutiques. Casual dining restaurants Ocean 44, Nobu and Toca Madera, also joined the directory.

The first new stores opened for business in November 2018, with subsequent dedications being held over the next 3 years. SCOTTSDALE FASHION SQUARE now encompassed approximately 1,883,000 leasable square feet and featured over 240 stores and services.

Sources:

The Arizona Republic (Phoenix, Arizona)
http://www.azcentral.com
http://www.hortonrealtyadvisors.com

http://www.fashionsquare.com (website on Internet Archive Wayback Machine)
http;//www.westcor.com (website on Internet Archive Wayback Machine)

http://www.macerich.com (website on Internet Archive Wayback Machine)

https://www.macerich.com

https://www.fashionsquare.com

 https://www.fundinguniverse.com

http://www.fashionsquareredevelopment.com
https://www.mcassessor.maricopa.gov / Maricopa County, Arizona
http://www.scottsdalepublicart.org

https://fabulousarizona.com
"Scottsdale Fashion Square-North Expansion" prospectus / Nelsen Partners
"Scottsdale Fashion Square" article on Wikipedia 

Rochester's Greece Towne Mall

GREECE TOWNE MALL was built on a site located 8 miles northeast of downtown Rochester. The complex opened for business in May 1967. It served as the nucleus of today's gigantic -1.4 million square foot- GREECE RIDGE.
Photo from Manson News Distributers, Incorporated

Graphic from Wilmorite, Incorporated

In a rendering from January 1965, a prospective GREECE TOWNE MALL has an east-west orientation. The shopping hub that was eventually built was positioned with a north-south alignment. 

Drawing from Wilmorite, Incorporated

Rochester-based Sibley, Lindsay & Curr was the sole anchor of the original GREECE TOWNE MALL. The store was the fifth branch in the Sibley's chain.
Photo from https://greeceimages.org / Office Of The Town Historian / Historical Images Database

A TOWNE MALL advertisement from May 1967. It is interesting how, in those days, a shopping center could be praised for having everything all inside.
Advert from Wilmorite, Incorporated

In its original state, GREECE TOWNE MALL spanned approximately 360,000 leasable square feet and housed forty-five stores and services under its roof. Two shopping concourses were laid out in a "T" shape. The north-south (Central Mall) corridor extended for 650 feet, while an east-west corridor (or Southern Mall) stretched for 450.

GREECE TOWNE MALL TENANTS 1967:

SIBLEY'S (with Beauty Salon, Ridge Room restaurant, Budget Store and Sibley's Bakery) / LOBLAWS supermarket / G.C. MURPHY 5 & 10 (with luncheonette) / A.S. Beck Shoes / Alro Liquors / Altier's Shoes / Barbers 6 Shop / Casual Corner ladies' wear / Critics Mall Restaurant / David's Ladies' wear / Deon's Cosmetic & Wig Shop / Dixie Hats / El Frieda's Salon of Beauty / Flagg Brothers Shoes / Goodyear Tire & Auto / Gutman's ladies' ready-to-wear / Haffey Cards & Gifts / Household Finance Corporation / Loft's Candies / Marlee's ladies' wear / Miles Shoes / McFarlin's apparel / Monroe County Savings Bank / Mother-To-Be Maternity / Music Lover's Shoppe piano, organ & electronics / National Clothing Company / Norton Cleaners / Ormond Shop ladies' wear / Paine Rexall Drug (with luncheonette) / Parklane Hosiery / Phelps Hand-Cut Glass Studio / Robin Hood Room restaurant / Rudolph's Jewelers / Scot Ties, Limited / Security Trust Company / Singer Sewing Center / Teru Apparel / The Fabric Tree / Thom McAn Shoes / Aldert Opticians / Wynken, Blynken & Nod Toys 

The "Wonderful WonderFall" at TOWNE MALL. These water-less fountains, which consisted of floor-to-ceiling nylon strands with descending drops of glycerine, were a popular enclosed mall feature in the mid-to-late 1960s. Due to their high-maintenance requirements, they quickly fell out of favor. None exist in the present day.
Photo from Manson News Distributors, Incorporated

The local Northwest Concert Band performed in the mall's Wonderfall Court in 1967. Storefronts for Singer Sewing Center and Casual Corner are seen on the right. A glimpse of the Wonderfall "fountain" appears on the left.

Photo from http://www.greeceperformingarts.org

Our second TOWNE MALL plan dates to late 1982. A new South Wing and Gold Circle discount mart have just been completed. The addition increased the gross leasable area of the shopping venue to around 490,000 square feet. Free parking was now provided for 2,550 autos.

A logo montage of TOWNE MALL stores covers the years 1967 to 1993. Loblaws, G.C. Murphy, Paine's Rexall, McFarlin's and The National (an apparel store) were original tenants.

GREECE TOWNE MALL
West Ridge Road and Somerworth Drive
Monroe County (Town of Greece), New York

MIDTOWN PLAZA, the first enclosed mall in Greater Rochester, was dedicated in April 1962. The complex redeveloped several city blocks in the downtown area. The region's second roofed retail hub was built by James P. Wilmot, under the auspices of Rochester-based Wilmorite, Incorporated. 

GREECE TOWNE MALL occupied a 35-acre site. This was located 8 miles northwest of downtown Rochester, in a section of Monroe County known as Town of Greece. The complex was designed by Seattle's John Graham, Junior. Ground was broken on March 25, 1966. Configured on a single level, the complex would be anchored by a 2-level (150,000 square foot), Rochester-based Sibley, Lindsay & Curr (a.k.a. Sibley's). 

A formal grand opening was held on May 1, 1967. Ceremonial ribbons were cut at each of the four mall entrances, releasing a hot air balloon. A salute was then given by the American Legion Post 468 Color Guard, with music provided by the Greece Arcadia High School Concert Band. Sixteen stores and services opened for business. Among these were Sibley's, Security Trust Company, National Clothing Company, A.S. Beck Shoes, Miles Shoes, Paine Drug and Norton Cleaners.

On August 17, 1967, Grand Opening 2 was held, with eighteen stores inaugurated. These included Singer Sewing Center, Ormond Shops, Casual Corner, Music Lovers Shoppe, Haffey's Card & Gift Shop and Gutman's. A (30,000 square foot) G.C. Murphy 5 & 10 was officially dedicated on October 12, 1967.  By November, a (25,000 square foot) Loblaws supermarket was also in business. GREECE TOWNE MALL now covered approximately 360,000 leasable square feet and housed forty-three stores under its roof.

A nineteen-store addition was built onto the south end of the complex in the early 1980s. The 7 million dollar expansion brought a 1-level (85,500 square foot), Worthington, Ohio-based Gold Circle discount mart. This store welcomed first shoppers in September 1982. 

 

An interior renovation got underway in early 1984. New ceilings, skylights and landscaping were installed. Moreover, new stores were signed. These included Rubino's Deli, Azteca Mexican Imports, 1 Potato 2 and Linehan's Hallmark Shop. GREECE TOWNE MALL now spanned approximately 490,000 leasable square feet and featured seventy-eight stores and services.

Gold Circle was shuttered in November 1988. Canton, Massachusetts-based Hills assumed the vacant building and opened on April 3, 1989. This store went dark in November 1991. A Macy's Close-Out Center leased the building on a temporary basis. Caldor, headquartered in Norwalk, Connecticut, expanded the store -to 112,500 square feet- and held a grand opening on March 11, 1993. Caldor went dark in June 1996.

Long Ridge Plaza (Mall)

Rochester's McCurdy & Company built their third branch next door to TOWNE MALL. This standalone store opened for business in October 1969. A fully-enclosed mall was added to the south side of McCurdy's.
Photo from http://www.greecemallantholog.com

Originally known as LONG RIDGE PLAZA, the shopping complex was dedicated in September 1971.
Graphic from National Shopping Centers

Within a few months of its grand opening, the official name of the shopping hub was changed to LONG RIDGE MALL.
Graphic from National Shopping Centers

Promoted as the largest shopping center in Greater Rochester, the LONG RIDGE property included a 67,000 square foot F.W. Woolworth, which housed a Harvest House Cafeteria.
Drawing from the F.W. Woolworth Company

One of the mall's inline stores was a branch of Kennedy's, a New England-based family apparel retailer. The store was promoted as putting "the new in New York."
Drawing from National Shopping Centers

The shopping concourse at LONG RIDGE was decorated by several works of art. Here we see the Baschet Brothers "Sculpture Number 1," which was a fixture of the mall's North -or McCurdy's- Court.
Photo from http://www.greecemallanthology.com / George Rhoads & Susan Park

"We've covered everything" was the slogan heard when LONG RIDGE PLAZA held its grand opening, in the fall of 1971. This circa-1972 plan shows the two separate -side by side- shopping venues. The newer complex, on the left, has sixty-five stores. It is nearly twice the size of its older rival on the right, which houses only forty-six.

LONG RIDGE MALL TENANTS 1972:

McCURDY'S (with Community Center auditorium and Country Kitchen restaurant) / B. FORMAN / J.B. HUNTER / SEARS (with Coffee House and attached Auto Center) / F.W. WOOLWORTH 5 & 10 (with Village Grill and Harvest House Grill Cafeteria) / STAR MARKETS (outparcel) / Animal Green toys / Bathique / Baker's Shoes / Bond Clothes / Candlelight Gifts / Carousel Snack Bar / Cheese Shop / Chess King / Children's Photographer / Community Savings Bank / Country Kettle / Delton Shoes / Disc Records / Dick Fischer Sporting Goods / Fanny Farmer Candies / Father & Son Shoes / Florsheim Shoes / Foxmoor Casuals / Friendly's Ice Cream / Hanover Shoes / Heath Kit / Hershberg's Jewelers / Hot Sam Pretzels / Interior Systems electronics / Jack B. Nimble Photographers / Jeans West / Jo-Ann Fabrics / Kennedy's of New England / Kinney Shoes / Lane Bryant / Lerner Shops / Lincoln Rochester Trust Company / Mary Jane Shoes / Maternity Modes / National Shirt Shops / Nature Food Centers / Nobil Shoes / Parklane Hosiery / Play 'N Learn juvenile furniture & toys / Plum Tree Gifts / The Rafter's, Limited / Rite Aid Drug / Sanford Sheldon, Limited / Schmanke's Shoes / Spencer Gifts / Tale O' The Whale restaurant / Waldenbooks / Waldencards / Williams Village Shop ladies' wear / Zales Jewelers 

LONG RIDGE PLAZA-MALL

West Ridge Road and Mitchell Road-Long Pond Road

Monroe County (Town of Greece), New York

Greater Rochester's GREECE TOWNE MALL celebrated its second anniversary in May 1969. By this time, the McCurdy Company was building a freestanding department store on an adjacent 73.4-acre site. The parcel was located at the southeast corner of the West Ridge and Mitchell-Long Pond Roads intersection.

The 2-level (136,000 square foot) McCurdy's was dedicated on October 2, 1969. Ground was broken on November 14th for an adjoining -30 million dollar- shopping mall. LONG RIDGE PLAZA was designed by George Yurchison, of Rochester, and developed by a joint venture of National Shopping Centers, Incorporated and the Phoenix Mutual Life Insurance Company.

LONG RIDGE PLAZA was officially dedicated, with an initial thirty stores, on September 15, 1971.  Attending the ceremony were Fred J. Eckert (Greece Town supervisor), David W. Bermant (president of National Shopping Centers), Seymour Ainbinder (president of J.B. Hunter Stores), Gilbert G. McCurdy (president of McCurdy & Company) and Jane Piampiano, "Harvest Queen 1971."

 

The fully-enclosed mall consisted of a single level of retail and encompassed approximately 724,000 leasable square feet. There would eventually be sixty-five tenants. In addition to McCurdy's, the complex was anchored by a 2-level (141,300 square foot) J.B. Hunter department store, 2-level (41,600 square foot) Rochester-based B. Forman and 1-level (67,100 square foot) F.W. Woolworth 5 & 10. A 1-level (125,600 square foot) Sears opened its doors on February 1, 1972.

Charter inline stores included Bond Clothes, Chess King, Disc Records, Foxmoor Casuals, Jo-Ann Fabrics, Plum Tree Gifts, a Rite-Aid Pharmacy and freestanding Star Markets grocery. Within 6 months of its dedication, the name of the center had been changed to LONG RIDGE MALL. J.B. Hunter closed in late 1974 and was replaced with Rochester's first full-line J.C. Penney. This store made its debut in September 1975.

The two adjacent malls in Greece, New York competed against one another, as well as with EASTVIEW MALL (1971) {17.1 miles southeast, in Ontario County (Town of Victor)}, THE MARKETPLACE MALL (1982) {9 miles southeast, in Monroe County (Town of Henrietta)} and IRONDEQUOIT MALL (1990) {5.7 miles east, in Monroe County (Town of Irondequoit)}.

The Mall at Greece Ridge Center

Rochester-based Wilmorite, Incorporated developed GREECE TOWN MALL in the late 1960s. They acquired the adjacent LONG RIDGE MALL in 1989. In March 1993, Wilmorite initiated construction on a project to merge the two shopping centers into a single structure. THE MALL AT GREECE RIDGE CENTER was completed in March 1994.
Photo from Wikipedia / Matthew D. Wilson

1995 and two shopping malls are one! Pre-merger complexes are indicated in black. The connecting corridor, linking the two centers, is shown in light gray. Additions to the old GREECE TOWNE MALL appear in medium gray. 

In 2009, the retail venue is promoted as THE MALL AT GREECE RIDGE. The latest developments are the Greece Ridge Cinema 12 megaplex that replaced an abandoned Caldor (1998), new Target (1999) and the "Macy-ation" of Kaufmann's (2006). The mall covers 1.6 million leasable square feet. It features 130 stores and services, with free parking provided for 7,000 autos.

The Bon Ton anchored the northeast corner of the complex between 1996 and 2012, when said store was shuttered and demolished. The building was replaced by the lifestyle-like State Street Wing, whose first stores opened in October 2013.
Photo from http://www.themallatgreeceridge.com

A shopping concourse, once a part of the old GREECE TOWNE MALL, was remodeled during the building of the adjacent State Street Wing. A gallery of twenty-five murals, depicting moments in the history of the State of New York, now lined the walls.
Photo from http://www.themallatgreeceridge.com

On a circa-2014 plan, the mall's new State Street Wing is shown in medium gray. It houses casual dining restaurants, such as Moe's Southwest Grill and Red Robin Gourmet Burgers, and Chico's and LOFT apparel stores. The shopping hub now houses around 140 tenants.

 

In 2025, the complex is promoted as simply GREECE RIDGE. It has lost three anchor department stores (Macy's, Macy's Men's and Sears). The State Street Wing lost all but one of its seven original tenants. Six new restaurants and apparel retailers moved in. The Regal Cinema closed in 2023. It was renovated and re-opened under the Apple Cinemas banner. Boscov's opened a GREECE RIDGE store in November 2025.

THE MALL AT GREECE RIDGE (CENTER)
West Ridge and Long Pond Roads
Monroe County (Town of Greece), New York

Rochester's Wilmorite, Incorporated acquired LONG RIDGE MALL in 1989. In March 1993, they embarked on a 70 million dollar project to merge two adjacent shopping centers into a single structure. A connecting corridor was built which extended between the TOWNE MALL west entrance and McCurdy's store at LONG RIDGE MALL.

When construction dust settled, on March 15, 1994, a new name had been bestowed; THE MALL AT GREECE RIDGE CENTER. The 1.6 million square foot shopopolis contained 215 stores and services. It was billed as the second-largest enclosed mall in the Eastern United States.

 

A 2-level (164,400 square foot) J.C. Penney was the centerpiece of the connecting concourse. This store was dedicated on May 4, 1994. A 9-bay Food Court was also housed in the new mall section. Existing structures were given interior and exterior face lifts to make them more consistent with new construction.

The mall's retail roster changed over the years. The first anchor rebranding occurred in April 1990, when Sibley's morphed into a Pittsburgh-based Kaufmann's. Woolworth's folded and was replaced by Dick's Sporting Goods in August 1994. The old J.C. Penney was subdivided into a Burlington, New Jersey-based Burlington Coat Factory (lower level) and Massachusetts-based Lechmere ["leech-meer"] (upper level). The Burlington store welcomed first customers in April 1995.

McCurdy's had shut down in July 1994. The building was renovated and re-opened as a Kaufmann's; this replacing an original Kaufmann's location in GREECE TOWNE MALL. The vacant Kaufmann's space was assumed by York, Pennsylvania-based The Bon-Ton, who opened for business in August 1996.

Caldor, at the southwest corner of GREECE TOWNE MALL, was shuttered in June 1996. The building was demolished and replaced by the Hoyts Greece Ridge Cinema 12, which was dedicated on July 10, 1998. The cinema became a Regal venue in 2004.

Meanwhile, new stores had opened in THE MALL AT GREECE RIDGE CENTER. These included Old Navy (1994), Bed, Bath & Beyond (1998), Circuit City (1998-2009) and Michaels (1999). A 1-level (124,000 square foot) Target was built -as a freestanding structure- southeast of Sears. The new discount store opened on October 6, 1999. Kaufmann's (in the original LONG RIDGE MALL) was rebranded as a Macy's in September  2006.

Wilmorite Properties had become a subsidiary of the Santa Monica-based Macerich Company in April 2005. In September 2006, the official name of their Greece, New York complex was shortened to THE MALL AT GREECE RIDGE (sans "CENTER").

A renovation of the northeast corner commenced in April 2012. The Bon Ton, which had closed in March, was demolished. It was replaced by a 15 million dollar, open-air lifestyle component, known as the State Street Wing. This housed seven tenants, with five dedicated to food service and two being apparel retailers.

Bar Louie became the first State Street Wing business to open, on October 30, 2013.  It was followed by Red Robin Gourmet Burgers, Moe's Southwest Grill, Hooplah Frozen Yogurt, LOFT and Chico's. The final business, Benucci's Italian Restaurant, debuted in early 2014. With this renovation, the gross leasable area of THE MALL AT GREECE RIDGE was reduced to 1,537,000 square feet. 

Three LONG RIDGE-GREECE RIDGE anchors pulled up stakes. Sears shuttered their 46-year-old store in July 2018, with Macy's closing its two units in March 2025. The abandoned Sears was repurposed as True Storage, which began leasing units in October 2024. The Regal Cinema shut down on March 9, 2023. It briefly re-opened -under the Apple Cinemas banner- in June. The theater closed again and was renovated. It was rededicated in 2025.

York, Pennsylvania's Boscov's chain gutted the center section of the former LONG RIDGE MALL. A 1-level (175,000 square foot) store space was created. The new Boscov's held its official grand opening on November 1, 2025.  

Sources:

The Democrat Chronicle (Rochester, New York)
The (Greater) Greece Press (Rochester, New York)
The Brighton-Pittsford Post (Pittsford, New York)
The Catholic Courier (Rochester, New York)
https://www.cinematreasures.org
https://www.labelscar.com
https://www.greeceridgecenter.com (website on Internet Archive Wayback Machine)
https://www.themallatgreeceridge.com
http://www.wilmorite.com / Wilmorite Management Group (website on Internet Archive Wayback Machine)

Milwaukee's Capitol Court Center

The original trademark of Milwaukee's very first shopping mall, circa-1956. 

Graphic from Ed Schuster & Company

A rendering of the prospective CAPITOL COURT. The primary anchor, Milwaukee-based Schuster's, is seen near the center. A smaller T.A. Chapman appears in the upper left. A multistory medical office building (also in the upper left) was proposed but never built.
Drawing from Ed Schuster & Company

A 3-level Schuster's, the fourth store in the chain, fronted on the open Capitol Plaza. It was rebranded as Gimbels-Schusters in 1962 and Gimbels in 1969. The store closed in 1984.
Drawing from Ed Schuster & Company

A full-color view of the Capital Plaza court area.

 Photo from the L.L. Cook Company

A rendering of the Golden Anchor Room restaurant at Schuster's CAPITOL COURT store.
Drawing from Historic Photo Collection / F.P. Zeidler Humanities Room / Milwaukee Public Library

A northward view of the shopping hub's Capitol Mall. A Woolworth's 5 & dime is seen on the left.
Drawing from Historic Photo Collection / F.P. Zeidler Humanities Room / Milwaukee Public Library

The south end of Capitol Mall, with the T.A. Chapman anchor store on the right.

Drawing from Historic Photo Collection / F.P. Zeidler Humanities Room / Milwaukee Public Library

Milwaukee's first shopping mall, as it was configured in 1964. The initial construction of CAPITOL COURT, done between 1953 and 1956, comprised the largest single building project the city had ever seen. The two store blocks shown in medium gray were added to the mall in 1959. In 1964, there were for-free parking provisions for 5,100 autos.

CAPITOL COURT TENANTS 1964:

GIMBELS-SCHUSTERS (with Golden Anchor Room restaurant) / T.A. CHAPMAN COMPANY / J.C. PENNEY / F.W. WOOLWORTH (with luncheonette) / KOHL'S FOODS / KRAMBO-KROGER FOODS / WALGREEN DRUG (with luncheonette) / Andes Candies / Angelo Shoe Repair & Valet Service / Artistic Gift Shop / Badger Paint & Hardware / Baker's Shoes / Big Shoes / Bitker-Gerner ladies' wear / Bradford Music Company Phonographs / Buddy Squirrel's Nut Shop / Capitol Court Theatre (single-screen outparcel) / Capitol Court Travel Service / Carpets, Incorporated Floor Coverings / Chandler's Shoes / Chudik's Fur Dealers / City Loan Company / Coach Light Greeting Cards / Colony Shop / Corned Beef Corner Cafe / Cotton Shop ladies' wear / Den Mar Kiddie Kourt children's wear / Edward's Hairdressing Salon / Ellenbecker Jewelers / Fabric Mart / Fairways Miniature Golf (outparcel) / Fanny Farmer Candies / Father & Son Shoes / Field's Incorporated ladies' wear / First Wisconsin National Bank / Heineman's Confectionery / Hobby Horse Hobby Center /  Johnnie Walker's For Gentlemen / Jones Stanley Corsets / Keller's Beverage Center Liquors / Kiddietown Amusement Area (outparcel) / Kiddietown Trampoline Center (outparcel) / Lemke Insurance Agency / Lerner Shops / Louis J. Zubren, Dentist / Maru Imports / Mary Lester Fabrics / Maternity Modes / Mid-West Tire & Auto / National Trunk Store Luggage / Pancake Kitchen / Peter P. Schlenz, Podiatrist / Pewaukee Mattress & Furniture / Richman Brothers men's wear / Robert W. Baird & Co. Investment Broker / Schiller's Millinery / Schmitt Clothes, Incorporated  / Sheldon Stone & Associates / Sherwin-Williams Paints / Singer Sewing Center / Singer's Whitefish Bay ladies' wear / Spic & Span Dry Cleaners / Steller's Jewelers / Stein's Juvenile Shoes / Stuart's Ready-to-Wear For Ladies / The Playroom Toys / Wauwatosa Realty / Wayne's Barber Shop / West Federal Savings & Loan / William H. Heineman Bakery  

A vintage advertisement promoting Candy Cane Lane, a holiday-themed redress of the shopping complex. The "Kooky Cooky House," seen in the lower left, first appeared during the 1960 yuletide season. It was a holiday tradition for many years.

Advert from Ed Schuster & Company

By the mid-1970s, with two fully-enclosed malls in its midst, it was time for CAPITOL COURT to be roofed-in. This was done between March 1977 and August 1978. An updated logo was also commissioned.

Graphic from the Winmar Company

We couldn't find a single store map of CAPITOL COURT, so all site plans are provisional. A circa-1978 layout depicts the mall following its 7 million dollar roofing renovation. According to eyewitness accounts, courts and concourses were given a "gardenlike" enclosure. Existing stores were expanded and new tenants added to the directory. Moreover, a Food Court was created. The newly-enclosed mall housed around 850,000 leasable square feet.

We zoom through time to the year 1996. The shopping hub has been in a downward spiral for several years. An unsuccessful face lift was done, followed by the demolition of the two vacant anchor stores. Around 650,000 square feet of the mall has been left standing...at least for the time being.

CAPITOL COURT MALL was demolished in early 2001. It was replaced by MIDTOWN CENTER, an open-air power plaza, whose first phase was dedicated in August 2002.
Photo from DLC Management Corporation