By 1963, America had advanced from the Jet Age to the Space Age. Noteworthy events of the year (pop culture-wise) were the dramatic changes brought by the introduction of Zip Codes, which redefined the way a letter was addressed. Moreover, the Area Code, introduced -in New Jersey- in 1951, was gradually being adopted nationwide and was modifying the way one dialed a phone call.
"Cleopatra" image from 29th Century Fox Film Corporation
"Jazz Samba" LP image from Polygram-Universal Group 

The standard features of the state-of-the-art, fully-enclosed shopping mall of 1963. The concept of "perpetual springtime" inside such a mall was heavily promoted. At the time, there were forty enclosed malls in the United States. These extended from Phoenix to Charlotte and from Greater Boston to Fort Lauderdale.
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With American Express card in hand, you are now ready for a really retro shopping spree!
Image from http://americanhistory.si.edu

In our very own Wayback Machine, you are transported back to the year 1963!

Your destination: the Main Entrance of a virtual, space-age shopopolis. We'll call it THE MALL. As this shopping center is fully-enclosed and climate-controlled, you can leave that umbrella at home.

The first store stop, The Mall Beauty & Barber Shop.

Above are some of the trendy hairdo options that a gal has at The Mall Beauty & Barber Shop.
Photos from http://www.hairarchives.com

And....to keep that teased-up, super-sculpted style at its best, you'll need plenty of Adorn Hairspray. This aerosol can even comes with a free "bikini brush" teasing comb! 

Advert from the Gillette Company

A fellow has far fewer haircut options at The Mall Beauty & Barber Shop. It's either a buzzed-down "crew cut" or clean-cut, nicely-groomed style.

The most popular hairdressing for guys these days is Brylcreem. As the TV commercial jingle states, Just a little dab'll do ya'!

Advert from Combe, Incorporated

On the other side of the clean-cut coin would be the beatnik. "Beat" aficionados are UNgroomed, wear sunglasses, goatees and beret hats (if male) and leotards (if female). They speak in a jazzy-jivey manner, "Like, cool, man," recite existentialist poetry and pat bongo drums. In the polite society of 1963, the term "beatnik" is used in a derogative manner. If someone calls you one, they aren't being sweet.

Photo from Wikipedia / "Beatnik" 

National Record Mart, one of the many chains across the country selling prerecorded music. This one is headquartered in the Keystone State.

THE thing today is Bossa Nova. This craze exploded on the American scene last year, with Stan Getz and Charlie Byrd's "Desafinado" ["day-zaf-uh-nah-doh"]. The LP record "Jazz Samba" was a big hit. It was followed by "Jazz Samba Encore!" These albums are available -here at National Record Mart- as monophonic "Hi-Fi" or "360 Sound" stereo LPs.
Images from Polygram-Universal Music Group

Also very popular nowadays is the Folk Revival or "Hootenanny" sound, exemplified by that coffee house combo...Peter, Paul & Mary. This young fellow from Minnesota seems to be causing quite a stir, as well.
Image 1 from The Warner Music Group
Image 2 from Sony Music Entertainment

"Ole Blue Eyes" joined up with Count Basie this year for a big time hit album. Sam Cooke, who's been having hits for several years, has defined a new sound. They're calling it "Sweet Soul" music.
Image 1 from the Warner Music Group
Image 2 from the Radio Corporation of America

Country & Western fans, and just about everyone else, were distraught by the news flash of March 5th...when we lost the brilliant songstress Patsy Cline in a plane crash. On a lighter note...another BIG SOUND these days comes from sunny Southern California.
Image 1 from Decca-Universal Music Group
Image 2 from EMI-Capitol Records

Three years ago, a former chicken plucker from South Philly hit it big with "The Twist." This became the first pop tune to ever hit Number One on the Billboard Hot 100 in two different chart runs; first in September 1960 and -again- in January 1962. A throng of twistin' tunes followed...and they are still coming out in '63. This makes the Twist the biggest dance craze ever.

Meanwhile, a conversation is overheard in National Record Mart at THE MALL:

"I saw a film on The Jack Parr Program last night. It was about some rock & roll group in England who are named after an insect or something. Jack said that they are really a big thing over there. I don’t think that they'll ever make it big in America, though. Music critics are insisting that rock & roll -and guitar music- will be out of style by 1964..."

In addition to its extensive record inventory, National Record Mart carries a small selection of pre-recorded open reel tapes. These have been on the market for nearly 10 years, but are an esoteric medium, strictly for hi-fi fans.
Image from The Universal Music Group / https://www.discogs.com

The store has an even smaller selection of Stereo-Pak 4-track CARtridge tapes. These were introduced last year and are a car audio medium.
Images from Muntz Electronics Corporation / https://www.discogs.com

Among the sixty-five stores and services in THE MALL is an Arthur Murray's School of Dance. Bravo Desafinado!

The Bossa Nova sound came from Rio de Janeiro, Brazil. Rumor has it that the Bossa Nova dance was devised by a Los Angeles dance instructor. Mention of the Bossa Nova sound first appeared in the national news in the fall of 1962. Interest in the resulting dance craze has grown so rapidly that the Bossa Nova could soon overtake The Twist in popularity.
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