Bradenton's Cortez Plaza

The Tampa Bay Area's first mall-type shopping hub was originally promoted with this logo.
Graphic from Eastern Shopping Centers, Incorporated

The 600-foot shopping concourse was covered by a series of concrete Hyperbolic Parabaloids. These "upside down umbrellas" provided some protection from inclement weather, but did not create an enclosed and air-conditioned space.  
Advert from Eastern Shopping Centers, Incorporated