America's first Shopping Mall Twin Cinema opened, -in Peabody, Massachusetts- in May 1963. The At-Mall Cinema I & II was built as an outparcel of the NORTHSHORE CENTER mall, which had been officially dedicated in 1958.
Cinema I & II was built by a Boston-based theater operator. Founded as Midwest Drive-Ins in 1938, it morphed into the aforementioned General Drive-In Corporation in 1960 and General Cinema Corporation Theatres, Incorporated (or GCC) in 1964.
In July 1963, the nation's first In-Mall twin cinema showed its first features. The Ward Parkway Twin, conceived and built by Kansas City, Missouri's Durwood Theatres, was added to Kansas City's WARD PARKWAY CENTER mall, which had been dedicated in 1962.
In July 1963, the nation's first In-Mall twin cinema showed its first features. The Ward Parkway Twin, conceived and built by Kansas City, Missouri's Durwood Theatres, was added to Kansas City's WARD PARKWAY CENTER mall, which had been dedicated in 1962.
