The mini mall's original footprint. An official grand opening was held, with eighteen stores, in March 1955. There were thirty-six retail spaces in the fully-leased complex, 150,000 leasable square feet, and free parking for 1,500 autos.
VALLEY FAIR CENTER TENANTS 1955:
W.T. GRANT / KRAMBO FOODS / F.W. WOOLWORTH 5 & 10 (with luncheonette) / WALGREEN DRUG (with luncheonette) / Alfred Jung men's wear / Badger Paint & Hardware / Birchwood Luncheonette / Donald's Contemporary Furniture / Eddie's Self-Service Liquors / Edith Lewis Tot Shop / Fanny Farmer Candies / House of Beauty salon / House of Cards & Cameras / Mrs. Hamilton's Kitchen Bakery / Neumode Hosiery / Nobil Shoes / Ritz Millinery / Russell W. Brown Carpets & Draperies / Three Sisters ladies' wear / Thom McAn Shoes / Valley Fair Barbers / Valley Fair Cleaners & Launderers
The shuttering of Grants, in 1975, created a major vacancy. This was filled with an expansion done in 1979-1980. Kohl's and Kohl's Foods were built on the east end of the mall, with the Grants space being expanded and refitted with inline stores. A tri-plex cinema, on the south side, also replaced an earlier 2-screen venue. VALLEY FAIR MALL now covered around 260,000 leasable square feet and housed thirty tenant spaces.
VALLEY FAIR CENTER TENANTS 1955:
W.T. GRANT / KRAMBO FOODS / F.W. WOOLWORTH 5 & 10 (with luncheonette) / WALGREEN DRUG (with luncheonette) / Alfred Jung men's wear / Badger Paint & Hardware / Birchwood Luncheonette / Donald's Contemporary Furniture / Eddie's Self-Service Liquors / Edith Lewis Tot Shop / Fanny Farmer Candies / House of Beauty salon / House of Cards & Cameras / Mrs. Hamilton's Kitchen Bakery / Neumode Hosiery / Nobil Shoes / Ritz Millinery / Russell W. Brown Carpets & Draperies / Three Sisters ladies' wear / Thom McAn Shoes / Valley Fair Barbers / Valley Fair Cleaners & Launderers
VALLEY FAIR MALL TENANTS 1981:
KOHL'S / KOHL'S FOODS / Barefoot Sports / Braun's Fashions / Coast-to-Coast Hardware / Coles, the Book People / Dartmouth Direct men's wear / Ford Rexall Drugs / Gingerbread Gift Shop / Golden Griddle Family Restaurant / Kelly Services / M.F.G. Flowers & Things / Mike's Towne & Country Foods / Mother's Ice Cream / Peerless Cleaners / Plant Pantry / Pocket Change video arcade / Sandwich City / Shoe Kicks / Sterling Optical / Stretch & Sew Fabrics / Sunflower, Incorporated ladies' wear / The Barbers / T-Shirt Company / Valley Cinema (three screens) / Valley Fair Camera / Valley National Bank (outparcel) / Video Station / Weight Watchers / Winslow's Cards & Gifts / Zales Jewelers