A 1950s nuclear family enjoy a shopping spree at the new VALLEY FAIR CENTER.
Photo from the Appleton Post-Crescent 

An eastward view of the heated and air-conditioned concourse.
Photo from the Appleton Post-Crescent 

The "Central Mall" area, where beauty pageants and fashion shows were staged. Those annual visits with Santa also took place here.
Photo from the Appleton Post-Crescent 

A vintage view of the West Wing and its Krambo Foods supermarket. This store would be rebranded as a Kroger in 1965.
Photo from the Appleton Post-Crescent