LA-based The Broadway was the shopping hub's first operational tenant. The posh, 3-floor department store was dedicated in September 1963. It was the twelfth Broadway branch.

Photo from Broadway-Hale Stores

 

Desmond's was a junior anchor of the original mall. This So-Cal-based apparel store encompassed 2 levels. It sat on the south end of the mall, across from The Broadway.

Drawing from Broadway-Hale Stores

Barker Brothers at BUENAVENTURA CENTER was part of a NORTH MALL section which faced Telegraph Road. The store, which occupied a stunning Mid-Century Modern structure, opened for business in November 1964 (and would be shuttered in late 1991).

Photo from Midtown Ventura Community Council Newsletter / http://www.cityofventura.net