In 1928, there were 193 operating units. The store count reached 239 in 1938 and 250 by 1948. At this time, there were Kress stores in twenty-nine US states and the Hawaii Territory.
Samuel Kress saw his stores as public works of art, that would contribute to the visual aesthetic of a city. A staff of architects were hired to create stunning stores in various styles, such as Gothic Revival, Streamline Moderne (a.k.a. Art Deco) and -eventually- Ultra-Modern.
262 stores were in operation by 1958. The first shopping center-based units opened in 1959. S.H. Kress acquired the assets of the seventy-unit V.J. Elmore variety store chain in July 1963. In turn, Nashville's Genesco Corporation engulfed the Kress-Elmore conglomerate in October 1964. The concern was sold to the McCrory Corporation on January 1, 1981.
The McCrory-McLellan-Green division continued to operate various units under the Kress nameplate. However, all had been shuttered by the time the McCrory Corporation went out of business, in April 2001.