Welcome to the largest mall and retail history site on the internet!

The 5 & 10, 5 & dime, dime store or variety store was a 20th century institution in the Forty-Eight States, Hawaii, Alaska, Puerto Rico and the US Virgin Islands. 5 & 10s originated in the late 19th century, with four major chains founded in Pennsylvania; F.W. Woolworth, J.G. McCrory, J.J. Newberry and G.C. Murphy.

5 & 10s, as a whole, survived the Great Depression unscathed and thrived during the post-war years. However, by the late 1970s, the "5 & dime" format was in decline. A few chains survived into the late 1990s. However, by the turn of the 21th century, the trusty dime store had been relegated to misty, water-colored memory.