Greater Milwaukee's Brookfield Square
Milwaukee's first fully-enclosed shopping center opened -as the Dairy State's largest mall- in October 1967.
Graphic from Jacobs, Visconsi & Jacobs
Welcome to the largest mall and retail history site on the internet. The MALL HALL OF FAME is a vintage shopping mall scrapbook. Its focus is on shopping complexes built -in the USA- between 1946 and 1979. This site includes historical sections about regional department stores, discount stores, 5 & 10 stores and supermarkets. Don't forget to visit our four Shopping Mall Memory Lanes, which transport you through time to a mall in 1956, 1963, 1970 and 1977!