By the late 1990s, TOWNE MALL was struggling to keep tenants. Several redevelopment plans were proposed. This rendering depicts a New Urbanism-type reinvention. Although several concepts were pondered between 2006 and 2009, none were carried out.
Drawing from www.cblproperties.com / CBL & Associates Properties

A new owner took charge in late 2012 and initiated several improvements. A new name and logo debuted in 2013.
Graphic from Bless Properties, Limited Liability Company 

Meanwhile, in October 2015, regional shopping centers north of Cincinnati encountered a new competitor. LIBERTY CENTER encompassed 1.1 million square feet and was anchored by Dillard's and Dick's. The open-air complex included retail, dining, entertainment, "upscale residential" and hospitality components.
Drawing from http://www.liberty-center.com

The TOWNE MALL Dillard's was vacant for 7 years. New stores opened in the building in late 2015. Planet Fitness (in another part of the mall) was dedicated in early 2016. Elder-Beerman did an "anchors away" in January 2017, followed by Sears, which went dark in September.