Three years ago, a former chicken plucker from South Philly hit it big with "The Twist." This became the first pop tune to ever hit Number One on the Billboard Hot 100 in two different chart runs; first in September 1960 and -again- in January 1962. A throng of twistin' tunes followed...and they are still coming out in '63. This makes the Twist the biggest dance craze ever.

Meanwhile, a conversation is overheard in National Record Mart at THE MALL:

"I saw a film on The Jack Parr Program last night. It was about some rock & roll group in England who are named after an insect or something. Jack said that they are really a big thing over there. I don’t think that they'll ever make it big in America, though. All the music critics are insisting that rock & roll -and guitar music- will be out of style by 1964..."