Welcome to the largest mall and retail history site on the internet. The MALL HALL OF FAME is a vintage shopping mall scrapbook. Its focus is on shopping complexes built -in the USA- between 1946 and 1979. Don't forget to visit our four Shopping Mall Memory Lanes, which transport you through time to a mall in 1956, 1963, 1970 and 1977!

On the other side of the clean-cut coin would be the beatnik. "Beat" aficionados are UNgroomed, wear sunglasses, goatees and beret hats (if male) and leotards (if female). They speak in a jazzy-jivey manner, "Like, cool, man," recite existentialist poetry and pat bongo drums. In the polite society of 1963, the term "beatnik" is used in a derogative manner. If someone calls you one, they aren't being sweet.
Photo from Wikipedia / "Beatnik"