In the right hand corner of Woolworth's, next to the Luncheonette, is Toyland...

Graphic from the F.W. Woolworth Company

Ohio Art's Etch A Sketch. was introduced in time for the 1960 Christmas season. They are on sale this week at Woolworth's Toyland for just $2.44!
Photo from the Ohio Art Company / Wikipedia "Etcha"  

New for the 1963 Christmas season is the Easy-Bake Oven. Available in either turquoise or yellow, it operates with two 100 watt light bulbs. The suggested retail price of $15.95 might seem a bit excessive. Fortunately, you can buy one at The MALL Woolworth's for only $13.95 (while supplies last).
Photo from Kenner Products