By 1963, America had advanced from the Jet Age to the Space Age. Noteworthy events of the year (pop culture-wise) were the dramatic changes brought by the introduction of Zip Codes, which redefined the way a letter was addressed. Moreover, the Area Code, introduced -in New Jersey- in 1951, was gradually being adopted nationwide and was modifying the way one dialed a phone call.
"Cleopatra" image from 29th Century Fox Film Corporation
"Jazz Samba" LP image from Polygram-Universal Group 
(See media fair use rationale at the end of the article)

The standard features of the state-of-the-art, fully-enclosed shopping mall of 1963. The concept of "perpetual springtime" inside such a mall was heavily promoted. At the time, there were forty enclosed malls in the United States. These extended from Phoenix to Charlotte and from Greater Boston to Fort Lauderdale.
-Click on image for a larger view-

With American Express card in hand, you are now ready for a really retro shopping spree!
Image from http://americanhistory.si.edu

In our very own Wayback Machine, you are transported back to the year 1963!

Your destination: the Main Entrance of a virtual, space-age shopopolis. We'll call it THE MALL. As this shopping center is fully-enclosed and climate-controlled, you can leave that umbrella at home.

The first store stop, The Mall Beauty & Barber Shop.

Above are some of the trendy hairdo options that a gal has, here at The Mall Beauty & Barber Shop.
Photos from http://www.hairarchives.com

And....to keep that teased-up, super-sculpted style at its best, you'll need plenty of Adorn Hairspray. This aerosol can even comes with a free "bikini brush" teasing comb! 
Advert from the Gillette Company

A fellow has far fewer haircut options at The Mall Beauty & Barber Shop. It's either a buzzed-down "crew cut" or clean-cut, nicely-groomed style.


The most popular hairdressing for guys these days is Brylcreem. As the TV commercial jingle states, Just a little dab'll do ya'!
Advert from Combe, Incorporated

On the other side of the clean-cut coin would be the beatnik. "Beat" aficionados are UNgroomed, wear sunglasses, goatees and beret hats (if male) and leotards (if female). They speak in a jazzy-jivey manner, "Like, cool, man," recite existentialist poetry and pat bongo drums. In the polite society of 1963, the term "beatnik" is used in a derogative manner. If someone calls you one, they aren't being sweet.
Photo from Wikipedia / "Beatnik" 

National Record Mart, one of the many chains across the country selling prerecorded music. This one is headquartered in the Keystone State.

THE thing today is Bossa Nova. This craze exploded on the American scene last year, with Stan Getz and Charlie Byrd's "Desafinado" ["day-zaf-uh-nah-doh"]. The LP record "Jazz Samba" was a big hit. It was followed by "Jazz Samba Encore!" These albums are available -here at National Record Mart- as monophonic "Hi-Fi" or "360 Sound" stereo LPs.
Images from Polygram-Universal Music Group

Also very popular nowadays is the Folk Revival or "Hootenanny" sound, exemplified by that coffee house combo...Peter, Paul & Mary. This young fellow from Minnesota seems to be causing quite a stir, as well.
Image 1 from The Warner Music Group
Image 2 from Sony Music Entertainment

"Ole Blue Eyes" joined up with Count Basie this year for a big time hit album. Sam Cooke, who's been having hits for several years, has defined a new sound. They're calling it "Sweet Soul" music.
Image 1 from the Warner Music Group
Image 2 from the Radio Corporation of America

Country & Western fans, and just about everyone else, were distraught by the news flash of March 5th...when we lost the brilliant songstress Patsy Cline in a plane crash. On a lighter note...another BIG SOUND these days comes from sunny Southern California.
Image 1 from Decca-Universal Music Group
Image 2 from EMI-Capitol Records

Three years ago, a former chicken plucker from South Philly hit it big with "The Twist." This became the first pop tune to ever hit Number One on the Billboard Hot 100 in two different chart runs; first in September 1960 and -again- in January 1962. A throng of twistin' tunes followed...and they are still coming out in '63. This makes the Twist the biggest dance craze ever.

Meanwhile, a conversation is overheard in National Record Mart at THE MALL:

"I saw a film on The Jack Parr Program last night. It was about some rock & roll group in England who are named after an insect or something. Jack said that they are really a big thing over there. I don’t think that they'll ever make it big in America, though. All the music critics are insisting that rock & roll -and guitar music- will be out of style by 1964..."

In addition to its extensive record inventory, National Record Mart at THE MALL also carries a small selection of pre-recorded open reel tapes. These have been on the market for nearly 10 years, but are an esoteric medium, strictly for hi-fi fans.
Image from The Universal Music Group / https://www.discogs.com


The store has an even smaller selection of Stereo-Pak 4-track CARtridge tapes. These were introduced last year and are a car audio medium.
Images from Muntz Electronics Corporation / https://www.discogs.com

Among the sixty-five stores and services in THE MALL is an Arthur Murray's School of Dance. Bravo Desafinado!

The Bossa Nova sound came from Rio de Janeiro, Brazil. Rumor has it that the Bossa Nova dance was devised by a Los Angeles dance instructor. Mention of the Bossa Nova sound first appeared in the national news in the fall of 1962. Interest in the resulting dance craze has grown so rapidly that the Bossa Nova could soon overtake The Twist in popularity.
Click on image for a larger view

THE MALL is an everything in one place place. The complex even has its own United States Post Office.

Effective January 7th, the price of a standard postage stamp was hiked to 5 cents...the first rise since 1958.



Now, they are pushing this new Zip Code thing, that became effective in July. "Mr. Zip," promoting the new postal code, is seen just about everywhere.

Now we enter one of two Anchor Department Stores at THE MALL; this one is a branch location of a downtown retail chain.

Inside the store's mall entrance is the cologne counter. Two of the popular fragrances for women and men these days are Tabu and Jade East.

One of the big fashion statements of 1963 is madras. Several styles are on sale this week at the Anchor Department Store.


And for the gal who has everything...or at least wants to have it...the latest style in mink stoles.

Riding the escalator up to the store's second level, we come to the furniture department...and a model room with a Danish Modern "studio set."

Danish Modern style is really the "in" thing these days. Early American, a.k.a. "Colonial," is another big home furnishings trend.


A Maganovox TV & stereo "complete entertainment center" is currently on sale. It features a black & white "Videomatic" television, whose contrast and brightness are adjusted automatically.

On a sedate Friday afternoon in November, while you are checking out the latest TV sets in the Anchor Department Store electronics department, the following news bulletin interrupts the "As the World Turns" telecast...


https://www.youtube.com/watch?v=V-pRgD3x56A&ab_channel=FoundationINTERVIEWS

G.R. Kinney Shoes, one of the larger national footwear chains, was bought by the F.W. Woolworth Company this past year. Stores are now officially known as Kinney's Shoes. The store in THE MALL is located just south of the Anchor Department Store.

To show just how pervasive this Bossa Nova thing has become in America, Kinney's is selling shoes with "Bossa Nova" heels!
Advert from the F.W. Woolworth Company

A smorgasbord, self-service-style cafeteria is something of a shopping mall staple these days. Morrison's is located at the front of THE MALL, just inside it main entrance doors.

All of this shopping has worked up quite an appetite. A Morrison's meal sounds nice about now...

With your Morrison's meal now consumed, you head back into the comfortable -70 degree- "Perpetual Springtime" mall. One of the better-known men's wear chains, Richman Brothers, is the next store stop.

The buzz word in gentlemen's attire in '63 is seersucker.

F.W. Woolworth, the nation's largest 5 & 10 chain, operates a 2-level store in THE MALL. It has its own Luncheonette.

Speaking of which, slices of "delicious cherry pie" are on sale this week at the Woolworth's Luncheonette.
Advert from the F.W. Woolworth Company


And, at the adjacent records & electronics department, this G.E. "Pocket Portable" transistor radio is going for just $14.88.
Advert from the F.W. Woolworth Company

The latest thing for the holidays is the "stainless aluminum" Christmas tree. People these days go for things that are time-saving, ultra-modern and often artificial. We have wash & wear clothes (no more ironing!), TV dinners and these tin Christmas trees. They don’t dry out and can be put up -or taken down- in minutes!
Advert from the F.W. Woolworth Company


No tin tree would be complete without a rotating color wheel. A high-end setup will also include a rotating tree stand.
Advert from the F.W. Woolworth Company

In the right hand corner of Woolworth's, next to the Luncheonette, is Toyland...
Graphic from the F.W. Woolworth Company


Ohio Art's Etch A Sketch. was introduced in time for the 1960 Christmas season. They are on sale this week at Woolworth's Toyland for just $2.44!
Photo from the Ohio Art Company / Wikipedia "Etcha"  


New for the 1963 Christmas season is the Easy-Bake Oven. Available in either turquoise or yellow, it operates with two 100 watt light bulbs. The suggested retail price of $15.95 might seem a bit excessive. Fortunately, you can buy one at The MALL Woolworth's for only $13.95 (while supplies last).
Photo from Kenner Products

Another Kenner toy, the Give-A-Show Projector, has been on the market since 1959. It, too, is on sale at Woolworth's Toyland.
Advert from Kenner Products


One (or two) of Toyland's model car kits would be great to gift-wrap and place beneath that new aluminum Christmas tree.

Here is a selection of board games currently available at Woolworth's Toyland. From the look of things, they’ve got a game for just about every TV show on the tube these days. In addition to those seen above, there’s "Doctor Kildare," "The Outer Limits," "Combat," and "The Price Is Right." One wouldn’t be too surprised to see games for "My Favorite Martian," "The Jetsons,", "Mr. Novak," "The Farmer’s Daughter," or even "The Twilght Zone.