By 1963, America had advanced from the Jet Age to the Space Age. Noteworthy events of the year (pop culture-wise) were the dramatic changes brought by the introduction of Zip Codes, which redefined the way a letter was addressed. Moreover, the Area Code, introduced -in New Jersey- in 1951, was gradually being adopted nationwide and was modifying the way one dialed a phone call.
"Cleopatra" image from 29th Century Fox Film Corporation
"Jazz Samba" LP image from Polygram-Universal Group
(See media fair use rationale at the end of the article)
The standard features of the state-of-the-art, fully-enclosed shopping mall of 1963. The concept of "perpetual springtime" inside such a mall was heavily promoted. At the time, there were forty enclosed malls in the United States. These extended from Phoenix to Charlotte and from Greater Boston to Fort Lauderdale.
-Click on image for a larger view-
A fellow has far fewer haircut options at The Mall Beauty & Barber Shop. It's either a buzzed-down "crew cut" or clean-cut, nicely-groomed style.
The most popular hairdressing for guys these days is Brylcreem. As the TV commercial jingle states, Just a little dab'll do ya'!
Advert from Combe, Incorporated
On the other side of the clean-cut coin would be the beatnik. "Beat" aficionados are UNgroomed, wear sunglasses, goatees and beret hats (if male) and leotards (if female). They speak in a jazzy-jivey manner, "Like, cool, man," recite existentialist poetry and pat bongo drums. In the polite society of 1963, the term "beatnik" is used in a derogative manner. If someone calls you one, they aren't being sweet.
Photo from Wikipedia / "Beatnik"
THE thing today is Bossa Nova. This craze exploded on the American scene last year, with Stan Getz and Charlie Byrd's "Desafinado" ["day-zaf-uh-nah-doh"]. The LP record "Jazz Samba" was a big hit. It was followed by "Jazz Samba Encore!" These albums are available -here at National Record Mart- as monophonic "Hi-Fi" or "360 Sound" stereo LPs.
Images from Polygram-Universal Music Group
Country & Western fans, and just about everyone else, were distraught by the news flash of March 5th...when we lost the brilliant songstress Patsy Cline in a plane crash. On a lighter note...another BIG SOUND these days comes from sunny Southern California.
Image 1 from Decca-Universal Music Group
Image 2 from EMI-Capitol Records
Three years ago, a former chicken plucker from South Philly hit it big with "The Twist." This became the first pop tune to ever hit Number One on the Billboard Hot 100 in two different chart runs; first in September 1960 and -again- in January 1962. A throng of twistin' tunes followed...and they are still coming out in '63. This makes the Twist the biggest dance craze ever.
Meanwhile, a conversation is overheard in National Record Mart at THE MALL:
"I saw a film on The Jack Parr Program last night. It was about some rock & roll group in England who are named after an insect or something. Jack said that they are really a big thing over there. I don’t think that they'll ever make it big in America, though. All the music critics are insisting that rock & roll -and guitar music- will be out of style by 1964..."
In addition to its extensive record inventory, National Record Mart at THE MALL also carries a small selection of pre-recorded open reel tapes. These have been on the market for nearly 10 years, but are an esoteric medium, strictly for hi-fi fans.
Image from The Universal Music Group / https://www.discogs.com
The store has an even smaller selection of Stereo-Pak 4-track CARtridge tapes. These were introduced last year and are a car audio medium.
Images from Muntz Electronics Corporation / https://www.discogs.com
The Bossa Nova sound came from Rio de Janeiro, Brazil. Rumor has it that the Bossa Nova dance was devised by a Los Angeles dance instructor. Mention of the Bossa Nova sound first appeared in the national news in the fall of 1962. Interest in the resulting dance craze has grown so rapidly that the Bossa Nova could soon overtake The Twist in popularity.
Click on image for a larger view
Danish Modern style is really the "in" thing these days. Early American, a.k.a. "Colonial," is another big home furnishings trend.
A Maganovox TV & stereo "complete entertainment center" is currently on sale. It features a black & white "Videomatic" television, whose contrast and brightness are adjusted automatically.
On a sedate Friday afternoon in November, while you are checking out the latest TV sets in the Anchor Department Store electronics department, the following news bulletin interrupts the "As the World Turns" telecast...
https://www.youtube.com/watch?v=V-pRgD3x56A&ab_channel=FoundationINTERVIEWS
Speaking of which, slices of "delicious cherry pie" are on sale this week at the Woolworth's Luncheonette.
Advert from the F.W. Woolworth Company
And, at the adjacent records & electronics department, this G.E. "Pocket Portable" transistor radio is going for just $14.88.
And, at the adjacent records & electronics department, this G.E. "Pocket Portable" transistor radio is going for just $14.88.
Advert from the F.W. Woolworth Company
The latest thing for the holidays is the "stainless aluminum" Christmas tree. People these days go for things that are time-saving, ultra-modern and often artificial. We have wash & wear clothes (no more ironing!), TV dinners and these tin Christmas trees. They don’t dry out and can be put up -or taken down- in minutes!
In the right hand corner of Woolworth's, next to the Luncheonette, is Toyland...
Graphic from the F.W. Woolworth Company
Ohio Art's Etch A Sketch. was introduced in time for the 1960 Christmas season. They are on sale this week at Woolworth's Toyland for just $2.44!
Photo from the Ohio Art Company / Wikipedia "Etcha"
Photo from the Ohio Art Company / Wikipedia "Etcha"
New for the 1963 Christmas season is the Easy-Bake Oven. Available in either turquoise or yellow, it operates with two 100 watt light bulbs. The suggested retail price of $15.95 might seem a bit excessive. Fortunately, you can buy one at The MALL Woolworth's for only $13.95 (while supplies last).
Photo from Kenner Products
Photo from Kenner Products
Here is a selection of board games currently available at Woolworth's Toyland. From the look of things, they’ve got a game for just about every TV show on the tube these days. In addition to those seen above, there’s "Doctor Kildare," "The Outer Limits," "Combat," and "The Price Is Right." One wouldn’t be too surprised to see games for "My Favorite Martian," "The Jetsons,", "Mr. Novak," "The Farmer’s Daughter," or even "The Twilght Zone.
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