In this snapshot, we have a full-color view of the mall's massive interior and Spilling Chalice Fountain.
Photo from Central Florida Distributors

Retail history was made at WINTER PARK MALL, when the first "New Generation" J.C. Penney opened for business, in August 1964. The store, which covered 133,200 square feet, featured departments new to a Penney store, such as large home appliances, TV & electronics, sporting goods, lawn & garden and paint & hardware. There was also a coffee shop, portrait studio and beauty salon.

Drawing from the J.C. Penney Company 

The WINTER PARK Penneys was branded with the company's new signature logotype. This symbol had been introduced in November 1962.

Graphic from the J.C. Penney Company

Along with the expanded lines of merchandise, the WINTER PARK store included a freestanding Penneys Auto Center. The first had opened, at Melbourne, Florida's BREVARD MALL, in August 1963.

Graphic from the J.C. Penney Company