The mall, circa-1962. It was named due to its status as an "East Portland" shopping complex. The original shopping hub housed twenty-eight stores and services, with its anchor being PDX-based Lipman & Wolfe (a.k.a. Lipman's). Free parking was provided for 2,500 autos.

EASTPORT PLAZA TENANTS 1962:

LIPMAN & WOLFE (with The Tea Room Restaurant and Beauty Salon ) / J.C. PENNEY / J.J. NEWBERRY (with Holland House Cafeteria & Coffee Shop) / TRADEWELL FOODS supermarket (outparcel) / ALBERTSONS supermarket (outparcel) / Beauty Chateau Salon / Columbian Optical / Comar's Shoes / Eastport Plaza Barber Shop / Eastport Plaza Beauty Shop / Equitable Savings & Loan / Fabric House / Firestone Car Care (outparcel) / Gallenkamp Shoes / Granning & Treece / Hol-N-One Donuts / Hy-Tone Cleaners / Karmelkorn / Leeds Qualicraft Shoes / Lerner Shops / Mario Bisio men's wear / Mode O'Day Frock Shop / Nordstrom's Shoes / Pay 'n Save Drug (with luncheonette) / Plaza Restaurant / S & H Green Stamps Redemption Center / Sleep Shop / Toy World / Turner Insurance / US National Bank (outparcel) /  W.P. Fuller Company / Weisfield's 

A vintage view of the open-air concourse at EASTPORT PLAZA. J.C. Penney is seen on the right.
Photo from http://eastportplaza.blogspot.com / Jeff

J.J. Newberry co-anchored the mall.

Photo from J.J. Newberry Company Annual Report 1960

Holland House Cafeteria & Coffee Shop was an extension of the Newberrys store. 

Photo from J.J. Newberry Company Annual Report 1960

The storefront of Aden & Josi, a popular men's wear retailer.

Photo from the JB Photo Archives

 

 

EASTPORT PLAZA was given a thorough renovation in 1978 and '79. A 95,000 square foot North Mall was added, with new and existing shopping concourses being fully-enclosed. This ad, from June 1979, apologizes for the mall's current "growing pains."

Advert from The Philip Lyon Family Trust / Eastport Plaza