Greater Rockford's THE MALL AT CHERRYVALE, in late 1973. Enveloping approximately 713,900 leasable square feet, the bi-level complex houses an initial fifty stores and services. Eventually, there will be over 120.
MALL AT CHERRYVALE TENANTS 1973:
SEARS (with Coffee House, beauty salon and freestanding Auto Center) / MARSHALL FIELD & COMPANY (with The Fountain View Room restaurant, Bake Shop, Delicatessen, beauty salon and Budget Floor) / Anger's Fine Jewelry & Gifts / Atlanta Wig Boutique / Baker's Shoes / Carousel snack bar / Casual Corner ladies' wear / Chess King men's wear / Claire's Boutique ladies' wear / Disc Records / Don Di Fashions / Dutch Mill Candies / Evanson Card Shops / Fannie May Candies / Florsheim Shoes / Flower Island, Incorporated / Foxmoor Casuals ladies' wear / Fred Frank, Limited / Froelich Shoes / Hallmark Cards / Hanover Shoes / Hickory Farms of Ohio / House of Schiller / Hughes & Hatcher / Jeans West / Just Pants / Kings Row Fireplace Shop / Kroch's & Brentano's Booksellers / Lind Gallery, Limited / Lindstrom Travel Service / Mr. Steak of CherryVale / National Uniform Shops / Naturalizer Shoes / O'Connell's Restaurant / Page Jewelers / Pet World / Printer's Ink / Regal Shoes / Seno & Sons Formalwear / Silverman's / Singer Sewing Center / Sporting World / Tie Rak / Tinder Box Tobacconist / The Drye Look / The Eye Glass Place / The Limited ladies' wear / Things Remembered / Thom McAn Shoes / Treasure House Casuals / Vanguard / Wicks 'N Sticks / Williams Joyce-Selby
Sears became the first operational CHERRYVALE tenant, in September 1973. The second department store to open its doors was Marshall Field & Company. This store made its debut in November of the same year.
Photo from Wikipedia / "LongLiveRock"
Wisconsin's H.C. Prange ["Prang-ee"] became the fourth anchor of MALL AT CHERRYVALE in 1974. Prange-way, a discount division of Prange's, also opened at the mall in 1974. This store was divided between two locations. Prange-way I was installed in the Upper Level of the existing Prange's store. Prange-way II was adjacent to the Grand Court area.
Graphics from the H.C. Prange Company
A MALL AT CHERRYVALE logo montage is comprised of trademarks of stores that operated in the shopping center during the 1970s and '80s.
Photo from Color-View, Incorporated
