The new & improved SOUTHGATE -now officially a MALL- encompassed around 400,000 leasable square feet. A thin store strip and enclosed mallway had been tacked on to the east-facing front of the complex. Among the selection of new retailers was F.W. Woolworth, apparently in a previously-existing store space (perhaps one vacated by S.S. Kresge).

SOUTHGATE MALL TENANTS 1971:

EXISTING STORES

GIMBELS (with Tasty Town Restaurant and attached Auto Center) / Brills Colony men's wear / Evans Singers ladies' wear / Fair Lady Figure Salon & Spa / Hi-Way Shoes / Howard Johnson's restaurant (outparcel) / Kiddie Kolor Portrait Studio / Kinney Shoes / Maling Shoes / Mid-West Tire / Mike Crivella's Camera Center / Mutual Savings & Loan Association / Rudy's Home-Made Sausage Shop / Southgate National Bank / Southgate Theatre (outparcel) / The Captain's Steak Joynt 

NEW STORES

F.W. WOOLWORTH 5 & 10 (with luncheonette) / Bresler's 33 Flavors ice cream / Carousel Snack Bar / Coast To Coast Automotive & Hardware / Daisy Jewel / Fanny Farmer Candies / Hallmark Card Shop / Hot Sam Pretzels / Lost Art / Moon Fun Shop Gifts & Novelties / Purt -n- Pretty ladies' wear / Record Shop / Town Electronics

In this vintage photo, we see the enclosed and carpeted mallway at SOUTHGATE. Its "very '70s" decor would be updated during a 1991 renovation.
Photo from www.labelscar.com / John Gallo

The sole anchor at SOUTHGATE would sport the Gimbels nameplate seen here between October 1954 and August 1986. Milwaukee's Boston Store would operate in the building between August 1987 and January 1994.
Photo from www.labelscar.com / John Gallo