Linda Vista Plaza


The Linda Vista development, north of San Diego, was built in the early 1940s to house defense plant workers. Its defacto downtown, LINDA VISTA PLAZA, is seen in the diagram above. Although hurriedly put together, the PLAZA advanced several concepts that would be used in America's first mall-type shopping centers.
Original drawing from http://history.sandiego.edu / "Evolution of the Shopping Center" / Steven E. Schoenher


A physical layout of the original LINDA VISTA PLAZA. Its first store, a Safeway grocery, opened in February 1943. The complex encompassed 82,000 square feet, with a retail roster of twelve stores and services. Its less-than-ample parking area accommodated 240 automobiles.
Original drawing from http://history.sandiego.edu  / "Evolution of the Shopping Center / Steven E. Schoenherr


LINDA VISTA PLAZA was situated around a landscaped courtyard, as seen in this 1945 photo. A movie theater was added to the complex in the early 1950s. By the early '70s, the center had declined into a dilapidated, graffiti-ridden eyesore. It was demolished in 1972 and replaced with a traditional strip shopping center.
Photo from Online Archive of California / Huntington Library Photo Archives / Maynard Parker

Atkinson Plaza


Midwest City, Oklahoma, another defense-related development, featured an ultra-modern strip shopping center as its commercial hub. Business began at ATKINSON PLAZA in May 1943.
Photo from http://www.flickr.com / White Chipmunk's Photostream / Atkinson Heritage Center

Click here for an in-depth ATKINSON PLAZA article...

http://shoppingmallmuseum.blogspot.com/search/label/Midwest%20City%20Oklahoma%27s%20Atkinson%20Plaza

Sources, In The Beginning:

Library of Congress / Prints & Photographs Online Catalog /  http://www.loc.gov/pictures/
http://theclevelandarcade.com
http://www.historicmarketsquare.com
www.idaillinois.org / Illinois Digital Architecture / "The New Market Square at Lake Forest" / October 1917
http://www.easternct.edu
www.historicmarketsquare.com
www.ghostsofdc.org
www.lindavista.org
Wikipedia
"Final Report Reconnaissance Level Architectural Survey of the Original Mile" - City of Midwest City / August 31, 1992
http://digital.library.okstate.edu
http://newsok.com