Meanwhile, the south end supermarket had changed nameplates twice. Opened, in 1959, as a Colonial Stores, it had been converted to the Big Star brand in 1973. The store was briefly shuttered and re-opened, as a Harris Teeter, in 1984.
Graphics 1 & 2 from Colonial Stores
Graphic 3 from the Ruddick Corporation

In July 1988, the mall's 4-year-old Harris Teeter was preparing to close for good. The shopping hub was in the midst of another conversion. The OUTLET SQUARE concept had been successful at first, but the newness and novelty had quickly worn off. Another remarketing and name change were in order. OUTLET SQUARE re-emerged as MIDTOWN SQUARE.
Graphic from the James Rouse Company  

In early 1999, MIDTOWN SQUARE houses thirty-two stores, with around 77,900 square feet now taken by Burlington Coat Factory. The Food Court has also been expanded to seven vendors. In spite of this, the 289,000 square foot mall is caught in a downward spiral...

   

MIDTOWN SQUARE TENANTS 1999:

BURLINGTON COAT FACTORY / Ashley Stewart ladies' wear / Basix for Men / Binder's Art Center / Blockbuster Music / Burlington Shoes / Charlotte Candy Company / Claire's Boutique ladies' wear / Cress Jewelers / Department of Motor Vehicles Express / Dollar Tree / Dress Barn ladies' wear / Dress Barn Woman / Eckerd Drugs / Fashion Bug ladies' wear / Finish Line / Foot Locker / Foot Locker Kids / GNC / J & W Cellular & Paging Services / L & M Monogramming / Midtown Hair Connections / Nailtrix / One Hour Photo / One Price Clothing / Payless ShoeSource / Professional Beauty Supply / Publisher's Warehouse / Radio Shack / Rikky's Fashions ladies' wear / Sterling Vision / Wolf Camera

 

FOOD COURT:

Chic 'N Grill / Chopsticks / J. T. Burgers / Mediterranean Corner / Out to Lunch / The Sub Shop / Taco Express