The original NORTHWEST ARKANSAS PLAZA was a dumbell plan complex housing approximately 450,000 leasable square feet. When fully-leased, the mall contained fifty stores and services, including a Woolworth's 5 & 10 and Texas-based Boston Store.

NORTHWEST ARKANSAS PLAZA TENANTS 1972:

DILLARD'S / SEARS (with Coffee Shop, Garden Center and attached Auto Center) / THE BOSTON STORE / F.W. WOOLWORTH 5 & 10 (with luncheonette) / A.G. Edwards / Barberio Cheese Shop / Bed 'n Bath / Bowen's Restaurant / Bresler's 33 Flavors ice cream / Butler's Young Fashions / Dee's Shoes / Electronic Center / Evenson's cards & gifts / First Federal Savings & Loan Association / French Bootery / GNC / Gordon's Jewelers / Heritage Books / John's Jeans / Karmelkorn / Kinney Shoes / Malco Mall Twin / Mangel's / Mary Jane Shoes / Mode O'Day Frock Shop / Neff's / Osco Drug (with luncheonette) / Perry's Jewelry / Plaza 2,000 Fashions / Plaza Liquor / The Bootlegger /  The Gentry Shop men's wear / The Oxford Shop / The Revolution / Ties Plus / Trumbo, Incorporated / Wig Outlet 

The PLAZA was only 5 years old when its first expansion got underway. J.C. Penney joined the tenant list, as part of a new West Wing (in medium gray). This addition was completed in September 1978. Now promoted as NORTHWEST ARKANSAS MALL, the shopping facility encompassed approximately 570,000 leasable square feet and housed sixty-nine tenants.