The fifth mall-type shopping center in -or around- America's Finest City was built in two stages. Stores in CHULA VISTA CENTER were dedicated between July 1962 and November 1963. When fully-leased, the complex contained twenty stores and services.

CHULA VISTA CENTER TENANTS 1964:

MARSTON'S (with Beauty Salon, The Orange Tree Dining Room and Coffee Shop) / J.C. PENNEY (with freestanding Auto Center) / S.S. KRESGE 5 & 10 (with luncheonette) / SAV-ON DRUG (with luncheonette) / DE FALCO'S FOOD GIANT / Cafe Continental / Chula Vista Beauty Boutique / Flagg Brothers Shoes / Foreman & Clark men's wear / Gallenkamp Shoes / Gene Sieben, Optometrist / H.W. Tower, Optometrist / Harris & Frank men's wear / Hank & Paul's Barber Shop / Koven's Jewelers / Lerner Shops ladies' wear / Lloyd's Chevron (outparcel) / Marsi's ladies' wear / Rayas men's wear / Security First National Bank / Dr. Gene Sieben, Optometrist / Streicher's Shoes / Winchell's Do-Nut Shop