The mall received floor-to-skylight renovations between the early 1970s and mid-'80s. A dry-goods J.C. Penney was replaced by a full-line store. It closed in 1983, but was revived -as a J.C. Penney Outlet- as part of a revitalization. Dillard's rebranded the Stix store in 1985. RIVER ROADS MALL now encompassed 835,000 leasable square feet and contained forty-nine tenant spaces. Parking was provided for 4,400 autos.

RIVER ROADS MALL TENANTS 1985:

DILLARD'S / J.C. PENNEY OUTLET STORE / FOOD FOR LESS supermarket / F.W. WOOLWORTH 5 & 10 (with Harvest House Cafeteria and Steamboat Room restaurant) / Action Track / Arthur's / Artiste Hair Stylists / Bakers Shoes / California Shirt Works / Casual Corner / Chandler's Shoes / Charter Bank / East Wind / Farmer's Insurance / Firestone Car Care (outparcel) / Funway Freeway / Grace Wigs / Hardy Shoes / Hartig Jewelers / Jeans West / Jennings North Police Precinct / Landers / Lane Bryant ladies' wear / Lauer-Enloe Optometrists / Leading Man / Life Uniform / Ludwig Music Studio / Thom McAn Shoes / Marketeam Associates / Music Vision / North County, Incorporated / Personal Service / Plattner's / Radio Shack / Rafferty's Cards / Regal Shoes / River Roads Bowl / Roosevelt Federal Savings & Loan / Size 5-7-9 Shops ladies' wear / Slack Shack ladies' wear / Taxman's / The Gap / The Wild Pair Shoes / Tip Top Cleaners / Toby's Shoes / US Post Office / Vicki's Cards & Gifts / Vincent's Jewelers / Waldenbooks / Walgreen Drug (with Walgreen Grill) / Wetherby-Kayser Shoes / Worth's Women's Fashion Shops