SOUTH COUNTY CENTER
Lindbergh Boulevard / US 50, 61 & 67 and Lemay Ferry Road / US 61 & 67
Saint Louis County, Missouri
Ground was broken for Greater St. Louis' second major enclosed mall on May 16, 1962. The facility was built by May Centers, the city's hometown retail development company. SOUTH COUNTY CENTER was designed by Victor Gruen Associates, Raymond Loewy & Associates and the HOK (Hellmuth, Obata & Kassabaum) firm.
The 10 million dollar shopping complex was constructed on a 69-acre site. This was located 11 miles southwest of the St. Louis Central Business District, in an unincorporated section of St. Louis County known as Mehlville.
Charter tenants included Zale's Jewelers, Ludwig Music House, Pam's Children's Shoes, Shirley's Maternity Fashions, Bond Clothes, Edith's Tots to Teens Shop, Tronic South Hi-Fi, Pope's Cafeteria and Flagg Brothers Shoes. A National Food Stores supermarket occupied a portion of the mall's basement (on the lower level of Famous-Barr).
Promoted for its climate-controlled "perpetual springtime," the Mall Level concourse at SOUTH COUNTY CENTER included three Rain Curtain Fountains. These were similar to other water-less "Wonderfall" installations eventually used in many 1960s-vintage enclosed shopping centers. The shopping concourse was lighted by a series of antique copper and brass gas streetlamps, which had originally been used to illuminate London's Piccadilly Circus.
The first of several mall expansions was built in the mid-1960s. A 2-level (146,700 square foot) J.C. Penney was added to the east side of the complex and opened for business on September 14, 1966. This expanded the mall's gross leasable area to approximately 652,000 square feet. On November 23, 1966, the General Cinema Corporation South County Cinema showed its first feature. The venue re-opened, as the Cinema I & II, on October 22, 1976.
A second expansion of SOUTH COUNTY CENTER added a 2-level South Wing and 2-level (140,000 square foot), St. Louis-based Stix, Baer & Fuller. The Stix store opened its doors on February 8, 1980. Among fifty new South Wing stores were The County Seat, J. Riggings, Tinder Box Tobacconist, So-Fro Fabrics and Spencer Gifts.
Ownership of SOUTH COUNTY CENTER changed in the early 1990s. A joint venture of Australia's Westfield, Des Moines' General Growth Properties and New York City's Whitehall Street Real Estate Limited Partnership acquired nineteen malls in six states; these owned by CentreMark Properties (a.k.a. May Centers). The deal closed in November 1993.
Meanwhile, a 200 million dollar makeover of the "functionally obsolete" mall had been proposed in October 1996. This project, which was to take advantage of 40 million dollars in tax increment financing, was halted by public opposition. A less ambitious (and expensive) redevelopment plan was devised, with its construction beginning in July of the year 2000.
Construction continued into 2004 and 2005, as the north-facing front of the mall was expanded and reworked into an exterior-entranced Streetscape. A (17,200 square foot) Borders Books opened in April 2004, followed by Lacefield Music, Noodles & Company and Qdoba Mexican Grill.
Sources:
The St. Louis Post-Dispatch
https://www.westfield.com
https://www.cblproperties.com / CBL & Associates Properties
https://www.shopsouthcounty.com
https://www.urbanstl.com