SNOW HEIGHTS CENTER was rebuilt as an enclosed complex in the late 1960s. This ad, from November 1969, promotes THE MALL as "the ONLY heated and air-conditioned mall in New Mexico." However, a historical fact check reveals that this statement was incorrect. The enclosed LORETTO DE LAS CRUCES mall, in Las Cruces, had been dedicated back in April 1966.

Advert from the First General Real Estate Trust of New York 

THE MALL was anchored by a Woolco discount mart; the chain's ninety-second United States store. It included an attached -6-bay- Auto Service Center.

Advert from the F.W. Woolworth Company

The shopping hub's days as THE MALL were short. By 1970, the complex was being promoted in print ads as (the) "Mighty Mall." The official name was not changed...at least for the time being.

Graphic from the First General Real Estate Trust of New York 

Our second SNOW HEIGHTS-THE MALL layout dates to 1970. The big stores of the day were the aforementioned Furr's supermarket and Woolco, as well as Furr's Cafeteria, Hancock Fabrics and Yonemoto's. THE MALL covered around 266,000 leasable square feet and housed twenty-six stores. Free parking was provided for 1,800 autos.

THE MALL TENANTS 1970:

FURR'S supermarket / WOOLCO (with Garden Center, Red Grille restaurant and attached Auto Center) / Antonio's Elegante' Boutique & Beauty Salon / Bank of Albuquerque (outparcel) / Clark's Western Sporting Goods / Duke City Hobbies / Fashion House Living Rooms / Feather's Jewelers / Fiddler Green's In The Mall restaurant / Flair Sportswear / Fool's Paradise costumes / Furr's Cafeteria (outparcel) / Haarer's Sewing Center / Hancock Fabrics / Hostess Gift Shop / Man's World Hair Design / Music II / Peter Pan's Drive-Inn (outparcel) / Radio Shack / Sandia Savings (outparcel) / The Jester / The Jewel Box / The Mall Pipe Shop / The Pink Poppy Boutique / Theatre In The Mall (single screen) / Sutton Place Wigs & Dresses / Tom Young's Health Spa (Roman & Grecian) / United Pet Center / Yonemoto's Gift's, Furniture & Nursery