Advertised as "Atlanta's Last Word In Refined Elegance," the 38 million dollar PHIPPS PLAZA was built across the road from LENOX SQUARE. Stores in the posh new fashion mall opened between 1968 and 1972.
Drawing from Phipps Land Company
a disclaimer
Although articles and special features have been thoroughly researched, we can not guarantee that all information is 100% accurate. We do our best with (sometimes) limited reference material and conflicting details. Contemporary newspaper write-ups are our primary source of information. These, and other materials, are listed at the end of each article.
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in the beginning (1917-1943)
Click on image to read about innovative retail facilities that led to the development of the post-war shopping center and mall.
TOY & MHoF Productions Present
A documentary which offers a contradictory viewpoint to the "all malls are dead or dying" declaration. A short history of the American shopping center and mall is also provided.
also from toy & mhof productions
A visual history of the American mobile home and the folk who lived in them, centering on the mid-20th century years.
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logos & trademarks
Mall logo and trademark images in various articles illustrate key moments in a mall's history. The images are not replaceable with free-use or public-domain images. The use of the images does not limit the copyright owners' rights to distribute the images in any way. Images are used for non-profit, informational purposes only and their use is not believed to detract from the original copyrighted images in any way.