By late 1962, MIDTOWN PLAZA had a total of thirty-one stores and services. This number had increased to thirty-seven by early 1963. The center city shopopolis sat on top of a 3-level underground parking garage, which could accommodate 1,800 autos.
MIDTOWN PLAZA TENANTS 1962:
ON THE MALL
McCURDY'S (with Beauty Salon, Garden Room restaurant, Coffee Break snack bar and Community Center) / B. FORMAN (with Beauty Salon) / American Airlines ticket office / Andrew J. Mickles Agency Insurance & Real Estate / Baker's Qualicraft Shoes / Casual Corner ladies' wear / Christian Science Reading Room / Clark's Shoes / Edison Brothers Shoes / Fanny Farmer Candies / Funfair Recreation Center / Grinnell-Kalb-Fleish Travel Agency / Hershberg's Jewelers / Lane Bryant ladies' wear / Likly's Luggage & Gifts / Lincoln Rochester Trust Company / Medwin's Liquor Store / Melcrest Shoes / National Key Company / No Waiting Barber Shop / Parklane Hosiery (two stores) / Peck & Peck ladies' wear / Rochester Midtown Pharmacy (with luncheonette) / Rochester Telephone Corporation / Ryan, Limited men's wear / Scrantom's Stationers / Sidewalk Cafe / Tracy Shoes / US Post Office / Wegmans Food Market / Zava Coiffures
IN MIDTOWN TOWER
MIDTOWN TOWER HOTEL / TOP OF THE PLAZA RESTAURANT / Allyn, Clements & Small / Continental Can Company / Darcy, Bush & Osborne / Emil Muller Construction Company / Functional Broadcasting, Incorporated / George D.B. Bonbright & Company / Haskins & Sells / Herbert E. Wilson Associates / Hutchins Advertising Agency / Massachusetts Mutual Life Insurance Company / Middleton, Giannini & Remington Attorneys at Law / Middletown Holdings, Corporation / Nellson, Incorporated / Pfaudler Permutit / Price Waterhouse / Robert A. Bristol / The Canada Life Insurance Company / The Consolidated Insurance Companies / Trailways Bus Terminal / WBBF Radio / Xerox
