Large appliances became a big ticket item at Sears and Wards. Private-brand machines sold by Wards were usually manufactured by the Norge Appliance Company or Westinghouse Electric Corporation. Here we see the Wardway Electric Gyrator Washer, which sold for $78.25 in 1929. 

Sears introduced the Kenmore brand -with its De Luxe model wringer washer- in 1927. As the ad attests, the machine sold for just $59.95. Most Kenmore appliances were made by the Upton Machine Company, which morphed into the Nineteen Hundred Corporation in 1929 and Whirlpool Corporation in 1949.