Wards' first electric refrigerators displayed the new Trukold brand, which was introduced in March 1932. There was also a line of kerosene-powered Trukold refrigerators. Previous icebox-type units had been manufactured and sold under the Windsor brand.    

The first mention of the Wards Airline brand of electronics dates back to November 1923. The De Luxe Three-tube Radio Set is on sale for just $69.00. That would be equivalent in buying power to $1,278 in the present day!

Wards' Windsor-brand cook stoves were being sold by December 1924. There were four types of Windsor ranges; wood or coal, natural gas and kerosene. Gasoline ranges were available, but must have been quite dangerous to operate. Ward's introduced the Marvel Electric Stove in March 1934.

The symbol promoting Wards' Trukold refrigerators was originally spelled with a "k" instead of a "c." This changed around 1950. 

After 1950, a Tru-Cold (with a "c") branding was used. This would identify a line of refrigerators, chest and upright freezers and air-conditioners. The Wards Windsor brand was used on hot plates, space heaters, furnaces and -even- pianos. By the mid-1950s, there were Wardmatic automatic washers, Wardrier clothes dryers and Wring-A-Matic wringer washers.

An all-new Wards house brand began to be seen around July of 1958. Signature would now identify gas and electric ranges, washers, dryers, ironing machines, vacuum cleaners and sewing machines. Refrigerators, freezers and air-conditioners continued to be sold under the Tru-Cold brand...but not for long. By March 1964, all Wards refrigerators, freezers and air-conditioners were being sold under the Signature brand. Most units were built by the Westinghouse Corporation. 

The Airline house brand had identified Montgomery Wards' line of home electronics since the early 1920s. In the 1960s and early '70s, it was still the exclusive nameplate for radios, televisions, phonographs, console stereos, pianos and organs.