Wards' Windsor-brand cook stoves were being sold by December 1924. There were four types of Windsor ranges; wood or coal, natural gas and kerosene. Gasoline ranges were available, but must have been quite dangerous to operate. The Marvel Electric Stove was introduced by Wards in March 1934.
The symbol promoting Wards' Trukold refrigerators was originally spelled with a "k" instead of a "c." This changed around 1950.
After 1950, a Tru-Cold (with a "c") branding was used. This would identify a line of refrigerators, chest and upright freezers and air-conditioners. In the early 1950s, the tried and true Wards Windsor brand (which had been used on hot plates, space heaters, furnaces and -even- pianos) was still being used on certain lines of Wards wringer washers, automatic washers, dryers and ironing machines.
The Airline house brand had identified Montgomery Wards' line of home electronics since the early 1920s. In the 1960s and early '70s, it was still the exclusive nameplate for radios, televisions, phonographs, console stereos, tape recorders and players, pianos and organs.