Denver's Century 21 Corporation acquired the shopping complex in October 1969. A plan was drawn up to join it with a newly-built mall on an adjacent parcel. As a first stage, UNIVERSITY PLAZA was renamed CENTURY MALL in 1970. Alas, the plan for a second mall eventually fell through. A Kmart and Kmart Food market opened on the proposed mall site in 1971.
Graphic from the Century 21 Corporation


The shuttering of the UNIVERSITY PLAZA-CENTURY MALL Hesteds, in mid-1975, resulted in a bit of store shuffling. The empty space was divided between a new Eakers (men's wear) and expanded King Soopers. The vacant Eakers was reconfigured as the Mann Theatres Century Mall Tri-plex, which opened in 1976.
Graphic from Mann Theatres-Fort Collins


Our CENTURY MALL site plan dates to 1977. The original structure has not been physically expanded, but -as one can see- a few inline stores have changed since 1965. The McDonald's, on the south end of the site, opened in 1959. The original "Golden Arches" store was rebuilt into a 1970s-style, mansard-roofed building in 1969.