We have assembled a collection of logos used to promote Orange County's first shopping mall over its long history. This BROADWAY ORANGE COUNTY SHOPPING CENTER trademark first appeared in 1957.
Graphic from the Prudential Life Insurance Company of America
The complex was often referred to as simply BROADWAY SHOPPING CENTER. By 1962, this truncated title had been adopted as its official name.
Graphic from the Prudential Life Insurance Company of America
By 1963, the mall moniker had morphed into ANAHEIM CENTER. The complex would often be confused with an entirely different shopping hub known as the EAST ANAHEIM SHOPPING CENTER.
Graphic from the Prudential Life Insurance Company of America
This logo was in use in 1965.
Graphic from the Prudential Life Insurance Company of America
The mall's late 1960s logo is seen above. More confusion would arise when the new Anaheim Convention Center was dedicated in July 1967. This facility was often promoted as Anaheim Center.
Graphic from the Prudential Life Insurance Company of America
When the shopping concourse was enclosed and air-conditioned in the early 1970s, a new name was bestowed. It would be known, henceforth, as ANAHEIM PLAZA.
Graphic from Ernest W. Hahn, Incorporated
A "butterfly logo" was in use by 1981.
Graphic from the State Teachers System of Sacramento
A new logo was designed in the late '80s. Locals and visitors alike would be confused when another "Anaheim Plaza" appeared in September 1988. The Hyatt Anaheim Hotel, across from Disneyland, was renovated and renamed as the Anaheim Plaza Resort Hotel. This facility was often referred to as the Anaheim Plaza.
Graphic from the State Teachers System of Sacramento
This is the logo used to promote today's ANAHEIM PLAZA discount shopping hub.
Graphic from Kimco Realty
