Rochester's McCurdy & Company built their third branch next door to TOWNE MALL. This standalone store opened for business in October 1969. A fully-enclosed mall was added to the south side of McCurdy's.
Photo from http://www.greecemallantholog.com
Originally known as LONG RIDGE PLAZA, the shopping complex was dedicated in September 1971.
Graphic from National Shopping Centers
Within a few months of its grand opening, the official name of the shopping hub was changed to LONG RIDGE MALL.
Graphic from National Shopping Centers
Promoted as the largest shopping center in Greater Rochester, the LONG RIDGE property included a 67,000 square foot F.W. Woolworth, which housed a Harvest House Cafeteria.
Drawing from the F.W. Woolworth Company
One of the mall's inline stores was a branch of Kennedy's, a New England-based family apparel retailer. The store was promoted as putting "the new in New York."
Drawing from National Shopping Centers
